SOCIAL MEDIA MANAGER (CONTRACT)

$104,000 - $118,560/Yr

Poker Power - Chicago, IL

Full-time - Mid Level

Chicago, IL

About the position

Poker Power is seeking a Social Media Manager to enhance our marketing efforts through effective social media strategies. This role is pivotal in translating our marketing goals into actionable social deliverables, such as channel growth and audience engagement. The Social Media Manager will be responsible for amplifying Poker Power's brand voice across various digital platforms, both paid and organic, while fostering meaningful relationships with our audience and driving strategic engagement. The ideal candidate will be a resourceful self-starter, capable of activating both organic and paid social strategies. They will help define our editorial strategy and create compelling brand storytelling content independently, with additional creative resources available. A strong comfort level with analytics, paid execution, and the ability to distill insights to inform future strategies is essential. This position will report directly to the Head of Marketing and is structured as a 6-month contract with the potential for full-time employment. The role can be based in our offices located in Los Angeles, Chicago, or New York City. In this role, you will utilize your proven experience in social media growth and engagement strategy to develop playbooks that align with Poker Power's mission and vision. You will manage our social media channels, including Meta platforms, TikTok, X, YouTube, and other emerging mediums. Additionally, you will oversee the strategic implementation of paid media across these channels, define and manage the Poker Power editorial and programming calendar, and build a content strategy that is data-driven and aligned with creative best practices. Your efforts will be crucial in driving upper funnel growth and establishing clear goals for each distribution channel, ensuring they contribute to larger business objectives. You will also track key performance metrics and build a social media measurement framework that informs our strategy and optimizes performance, while assisting in the development of social partnerships and influencer strategies that support broader marketing goals.

Responsibilities

• Develop and execute social media growth and engagement strategies aligned with Poker Power's mission.
• Manage and own Poker Power's social media channels including Meta platforms, TikTok, X, and YouTube.
• Implement strategic paid media campaigns across social channels.
• Define and manage the editorial/programming calendar and content strategy based on data and best practices.
• Establish clear goals for each distribution channel to drive larger business objectives.
• Track key performance metrics and create a social media measurement framework to optimize performance.
• Assist in building social partnerships and influencer strategies that support marketing goals.

Requirements

• 7+ years of experience managing social media and building communities for brands.
• Proven track record of starting, innovating, and scaling brand channels.
• Direct experience in D2C, learning, startup, or lifestyle sectors is preferred.
• Resourceful and capable of producing creative content, including memes and stills using Photoshop and TikTok/Reels.
• Expert knowledge of current and emerging social media platforms.
• Expertise in social analytics and familiarity with reporting platforms such as DashHudson or Later.
• Creative thinker and problem solver who thrives in a fast-paced environment.

Nice-to-haves

• Experience with content creation tools and native social media tools for video editing.
• Familiarity with community management and engagement tactics.

Benefits

• Competitive hourly compensation ranging from $50.00 to $57.00, based on experience and location.