Social Media Manager - Dollywood Parks & Resorts - Exempt

Unclassified - Pigeon Forge, TN

Full-time - Mid Level

Pigeon Forge, TN

About the position

At Dollywood Parks & Resorts, we create memories worth repeating. We do this every day across all properties, all located in the Great Smoky Mountains of East Tennessee. Ask anyone who has visited Dollywood Parks & Resorts and they will tell you this place is different. It's not a difference that you can touch or see - it's a difference you can feel. We are seeking a Social Media Manager who will embody the heart and soul of our mission of creating memories worth repeating while bringing families closer together and caring deeply about our brand. This person also brings a spirit of fun, authenticity, collaboration, creativity and genuine hospitality to the lives of our guests. We want to work alongside someone who acts as an extension of our mission, values, and culture. This individual is driven to create meaningful experiences for our hosts, guests, and community while ensuring the success and profitability of our unique offerings. They also bring fun, authenticity, collaboration, creativity, and genuine hospitality to their life and work. The right Social Media Manager checklist will include equal parts curious learner, innovator, administrator, detail driver, mentor, and motivator. The Social Media Manager enhances The Dollywood Company's marketing efforts by guiding the social media team as they create accurate and relevant content for multiple social media formats. The Social Media Manager is responsible for developing innovative strategies within The Dollywood Company's owned social media channels to advance the brand, while also creating plans to monitor and respond to community conversations in various groups across social channels. The Social Media Manager will lead day-to-day operation of all aspects of social media including, but not limited to, social listening, posting, photography, videography and analytics. The Social Media Manager will guide and collaborate with the Social Media Engagement Specialist to create compelling content for all owned channels. The Social Media Manager also will guide and collaborate with the Influencer Marketing Specialist for creating a plan for hosting social media influencers at company properties. The Social Media Manager must also manage Guest Correspondence Coordinators responsible for managing community conversations on various company social media channels. The Social Media Manager also is responsible for fostering growth of social media team member talent, including content creation, strategy development and leadership skills.

Responsibilities

• Develop and implement long-term and day-to-day social content strategies that support marketing team efforts across owned social media channels.
• Guide the social media team in creating accurate and relevant content for multiple social media formats.
• Monitor and respond to community conversations in various groups across social channels.
• Lead day-to-day operations of all aspects of social media including social listening, posting, photography, videography, and analytics.
• Collaborate with the Social Media Engagement Specialist to create compelling content for all owned channels.
• Work with the Influencer Marketing Specialist to create a plan for hosting social media influencers at company properties.
• Manage Guest Correspondence Coordinators responsible for managing community conversations on social media channels.
• Foster growth of social media team member talent, including content creation, strategy development, and leadership skills.

Requirements

• Minimum 18 years of age
• Bachelor's Degree required, preferably in Marketing, Communications, or Business Administration
• Minimum of five years of experience managing social media/digital marketing efforts
• Experience in monitoring and responding in online social media community pages
• Proven experience and track record of effectively communicating information and ideas in written format, specifically as it relates to blogs, social media postings, and website content
• Working experience of creating SEO content
• Demonstration of strong editing skills
• Proven track record of managing and implementing plans to garner social media coverage
• Experience in the theme park, hospitality and/or tourism industry preferred
• Experience with graphic design and related software preferred
• Experience with video editing preferred
• Proven experience with common office software such as Microsoft Windows and Microsoft Office, Outlook, etc.

Nice-to-haves

• Experience in the theme park, hospitality and/or tourism industry
• Experience with graphic design and related software
• Experience with video editing

Benefits

• Full-time position with competitive salary
• Opportunity to work in a dynamic and fun environment
• Engagement with a diverse team
• Professional development opportunities