Social Media Manager/Editor

$41,600 - $62,400/Yr

Her Rock LLC - New York, NY

Part-time,Full-time - Entry Level

New York, NY

About the position

Her Rock LLC is looking for a creative and strategic Social Media Manager/Editor to enhance its online presence and engage with its audience. The ideal candidate will develop and execute social media strategies, manage content across various platforms, and analyze performance metrics to drive brand awareness and engagement.

Responsibilities

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement.
• Create, curate, and manage published content (images, video, written) across all social media platforms.
• Utilize tools such as Instagram, Pinterest, Facebook, and TikTok for scheduling posts and monitoring social media performance.
• Conduct social listening to understand audience sentiment and adjust strategies accordingly.
• Collaborate with the C.E.O./founder to align social media efforts with overall digital marketing campaigns.
• Analyze performance metrics to measure the success of campaigns and make data-driven decisions for improvement.
• Engage with followers by responding to comments, messages, and inquiries in a timely manner.
• Proofread all content for accuracy and adherence to brand guidelines before publication.
• Stay updated on industry trends, emerging platforms, and best practices in social media marketing.

Requirements

• At least 2 years of experience capturing and editing social media posts.
• Proven experience in social media management or digital marketing.
• Strong relationship management skills to foster connections with influencers and audiences.
• Excellent proofreading skills with attention to detail in written communication.
• Experience with content creation that resonates with target audiences across various platforms.
• Knowledge of social listening tools to gauge audience sentiment effectively.

Nice-to-haves

• Proficiency in Adobe Illustrator for creating engaging visual content is preferred.
• Familiarity with e-commerce strategies and how they integrate with social media efforts.
• A proactive attitude towards learning new tools and techniques in the ever-evolving digital landscape.

Benefits

• Paid time off