Social Media Manager - Garden City

$50,000 - $70,000/Yr

Friedman Vartolo Llp - Garden City, NY

Full-time - Mid Level

Garden City, NY

101-250 employees

Professional, Scientific, and Technical Services

About the position

The Social Media Manager at Friedman Vartolo LLP will play a crucial role in enhancing the firm's visibility and engagement through strategic social media initiatives. This position is designed for a creative and analytical individual who is passionate about social media marketing and understands the legal industry. The manager will be responsible for developing and executing social media strategies that strengthen the firm's brand identity and connect with the target audience, ultimately driving growth and brand loyalty.

Responsibilities

• Oversee the implementation of all marketing strategies and communication initiatives from conception to completion, ensuring timely and successful execution.
• Develop a deep understanding of the firm's mission and desired plan for continuous growth, improvement, and innovation.
• Oversee the creation of the firm's marketing content strategy, including graphics, videos, and written materials, maintaining a content calendar and proofreading all blogs, posts, pages, email blasts, and other initiatives.
• Oversee the firm's website to ensure it is well-represented, and clients and visitors can easily navigate the site, ensuring all content and practice descriptions are current and accurate.
• Update the website regularly with news, blogs, articles, experience, thought leadership, attorney biographies, headshots, and photo editing, website content, and proposed content.
• Manage and execute social media campaigns to increase brand awareness and engagement.
• Monitor social media platforms, respond to inquiries, and stay informed about industry trends.
• Develop marketing and promotional materials.
• Plan, coordinate, and execute client-focused events to drive brand awareness and engagement.
• Conduct market research to identify trends, competitor activities, and opportunities for differentiation.
• Partner with the Recruitment team to develop engaging and appealing brochures, job descriptions, and other materials to attract top talent at in-person and digital events.
• Produce all desired content and communication with a fiscally responsible mindset.

Requirements

• 3-5+ years' experience in marketing and communications.
• Bachelor's degree in marketing or related field; MBA preferred.
• Possess excellent digital marketing understanding, written and verbal communication skills, presentation skills, online research capabilities, experience with marketing systems, and thrive in a fast-paced, deadline-driven environment.
• Excellent verbal and written communication skills, and the ability to convey important information clearly and effectively.
• Creative thinker with the ability to translate ideas into actionable strategies.
• Detail-oriented with the ability to manage multiple projects and meet deadlines.
• A proven track record in developing and implementing strategic marketing plans.
• Ability to use the latest technology for communication, data gathering, and reporting.
• Strong leadership and initiative, ability to execute responsibilities with limited management when necessary.

Benefits

• 401(k)
• Dental insurance
• Gym membership
• Health insurance
• Vision insurance