Social Media Manager, GUNDAM

$82,737 - $110,569/Yr

Bandai Namco Entertainment America - Irvine, CA

Full-time

Irvine, CA

Publishing Industries

About the position

The Social Media Manager for GUNDAM will spearhead the brand's social media strategy in the Americas, focusing on expanding its presence and enhancing engagement with fans and creators. This role involves managing social channels, developing content strategies, and collaborating with various internal and external teams to ensure a consistent brand voice and effective community management. The position aims to achieve significant growth in fan engagement and community building through innovative social media programs and campaigns.

Responsibilities

• Manage and develop several North American Gundam social channels and communities to engage and grow fans.
• Develop and coordinate content for all channels to ensure a consistent voice across all existing and emerging social and community channels.
• Collaborate with internal teams (i.e. Creative Services), external partners, and vendors to produce quality content that is consistent with the brand's strategic vision.
• Compile and continuously update editorial calendars to coordinate alignment with key marketing and product beats.
• Execute and evaluate the regional community management strategy, which includes engagement methods, moderation policies, content creation, and outreach initiatives; to increase campaign effectiveness and have a continuous growth of fan engagement.
• Analyze engagement data, identify trends in interactions, and optimize campaigns to build the community online, with emphasis on new fan onboarding.
• Report on social metrics, communicate their significance, and prepare and filter feedback reports gathered through multiple channels.
• Develop and execute social media marketing plans for upcoming game and brand activations, and execute them.
• Participate in and support organizing community-facing activations including digital-events, contests, live streams, and live events to build lasting relationships and advocacy amongst our fans.
• Manage contracts and deliverables for paid activations, agency and vendors.

Requirements

• 3 years of social, community or influencer management experience, preferably in video games or growing IPs, with strong examples of projects led from start to finish and demonstrated community growth.
• Extensive knowledge and familiarity with the GUNDAM brand, the video game industry, social media trends, anime, and Japanese culture.
• Familiarity with analysis and insight generation gathered by analytics tools and trends such as Sprinklr.
• In-person event presence and domestic and international travel are required for this position.
• Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint.
• Bachelor's degree with coursework in Business, Marketing, or equivalent work experience in the video game and/or entertainment industry.

Nice-to-haves

• Experience with Japanese licensors and Japanese fluency is strongly preferred.
• Experience organizing and executing live streams with the ability to be both in front and behind the camera is needed.