Social Media Manager - Hawaiian Airlines

About the position

The Social Media Marketing Manager at Alaska Airlines is responsible for the end-to-end management of the company's social media strategy. This role involves making strategic decisions regarding creative development, messaging, and campaign execution to enhance brand visibility and audience engagement. The manager will leverage social channels to drive brand metrics and revenue, ensuring that all content is optimized for each platform and aligned with business priorities.

Responsibilities

• Act as a subject matter expert in planning, executing, and optimizing social media messages and creative placements.
• Make decisions in message creation and placement to drive increases in brand metrics and audience engagement.
• Recommend message priorities to marketing leadership based on business needs and historical performance.
• Brief studio resources and ensure accuracy of messaging and stakeholder approvals.
• Achieve annual social channel goals, focusing on content optimization and engagement.
• Own the strategic content calendar, including publishing and channel placement recommendations.
• Collaborate with agencies and cross-functional teams to optimize synergies between paid and organic campaigns.
• Set channel performance goals and build accountability frameworks, including regular reporting of results.

Requirements

• 4 years of experience in marketing or a related area.
• Bachelor's degree in marketing, communications, or a related discipline, or 2 additional years of relevant training/experience in lieu of a degree.
• Strong written communication skills.
• Strong decision-making skills.
• Self-starter with initiative to leverage culturally relevant opportunities.
• Ability to articulate relevant messages to consumers concisely.
• Proficiency with Microsoft Office applications (Word, Excel, PowerPoint, Outlook).
• High school diploma or equivalent is required.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Nice-to-haves

• Travel industry experience.
• Proficiency with website analytics.
• Experience using social analytics platforms.

Benefits

• Free stand-by travel privileges on Alaska Airlines & Horizon Air
• Comprehensive well-being programs including medical, dental, and vision benefits
• Generous 401k match program
• Quarterly and annual bonus plans
• Generous holiday and paid time off