Kohler - New York, NY

posted about 2 months ago

Full-time - Mid Level
New York, NY
10,001+ employees
Electrical Equipment, Appliance, and Component Manufacturing

About the position

Kohler Ventures is seeking a Social Media Manager to oversee and enhance our online presence across various platforms. This role is pivotal in defining and executing the social media strategy for a new health and wellness venture, ensuring that our voice resonates with our target audience. The Social Media Manager will be responsible for setting up and managing social media accounts on platforms such as Instagram, Facebook, Pinterest, YouTube, LinkedIn, TikTok, and X. This position requires a creative individual who can create, curate, and publish high-quality content that engages our community and promotes our initiatives. In addition to content creation, the Social Media Manager will engage with our online community, responding to comments, messages, and mentions in a timely and professional manner. Staying updated with industry developments, wellness trends, and social media best practices is essential for this role. The manager will also plan and execute social media campaigns to promote product launches and events, while maintaining a list of influencers to amplify our reach. This position reports to the Executive Director - Head of Business at Kohler Ventures and collaborates closely with the Commercial team and external agencies.

Responsibilities

  • Define and execute the social media strategy of a new health and wellness venture
  • Set up and manage social media accounts (Instagram, Facebook, Pinterest, YouTube, LinkedIn, TikTok, X, etc.)
  • Create, curate and publish high-quality, engaging content that resonates with our target audience - in partnership with our Content Editor
  • Engage with our online community, responding to comments, messages, and mentions in a timely and professional manner
  • Stay up to date with industry developments, wellness trends, social media trends, tools and applications
  • Plan and execute social media campaigns to promote product launches, events, and other initiatives
  • Maintain up-to-date list of influencers in key areas and industries and develop shortlist of potential influencers in line with key topics to amplify our reach and engagement

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field
  • 2+ years of experience in social media management, preferably in the wellness and tech industry
  • Excellent written communication skills - strong fluency in English, excellent diction, refined and polished writing
  • Proven ability to remain polite and composed in the face of negative comments
  • Proven ability to stay focused on the customer and maintain the reputation of the brand at all times
  • Strong understanding of social media platforms, algorithms, and best practices with a keen interest in staying up to date
  • Proficiency in content creation tools and video editing software
  • Previous experience working in a wellness or tech startup is a plus
  • Positive, can-do attitude with a strong sense of ownership and ability to drive work forward

Nice-to-haves

  • Previous experience working in a wellness or tech startup is a plus

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401k
  • Performance bonus
  • Special project incentive
© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service