Kohler - New York, NY
posted about 2 months ago
Kohler Ventures, a subsidiary of Kohler Co., is seeking a Social Media Manager to oversee and enhance the company's voice across various social media platforms. This role is pivotal in developing and executing a comprehensive social media strategy for a new health and wellness venture. The Social Media Manager will be responsible for creating engaging content, fostering a strong online community, and managing social media accounts including Instagram, Facebook, Pinterest, YouTube, LinkedIn, TikTok, and X. This position is an individual contributor role that reports directly to the Executive Director - Head of Business at Kohler Ventures. In this role, the Social Media Manager will define and implement the social media strategy, ensuring that it aligns with the overall goals of the health and wellness venture. The manager will curate and publish high-quality content that resonates with the target audience, collaborating closely with the Content Editor. Engaging with the online community is crucial, as the manager will respond to comments, messages, and mentions in a timely and professional manner. Staying updated with industry developments, wellness trends, and social media tools is essential for success in this position. Additionally, the Social Media Manager will plan and execute social media campaigns to promote product launches, events, and other initiatives. Maintaining a current list of influencers in relevant areas and developing a shortlist of potential influencers will be part of the responsibilities to amplify reach and engagement. The role requires collaboration with other members of the Kohler Ventures Commercial team and select external agencies to ensure cohesive messaging and branding across all platforms.