Kohler - Palo Alto, CA
posted about 2 months ago
Kohler Ventures, a subsidiary of Kohler Co., is seeking a Social Media Manager to oversee and enhance its online presence across various platforms. This role is pivotal in defining and executing the social media strategy for a new health and wellness venture, aimed at empowering consumers to lead healthier lives. The Social Media Manager will be responsible for creating engaging content, managing social media accounts, and fostering a vibrant online community. This position is an individual contributor role that reports directly to the Executive Director - Head of Business at Kohler Ventures. In this role, the Social Media Manager will set up and manage accounts on platforms such as Instagram, Facebook, Pinterest, YouTube, LinkedIn, TikTok, and X. They will create, curate, and publish high-quality content that resonates with the target audience, collaborating closely with the Content Editor. Engaging with the online community is crucial, as the manager will respond to comments, messages, and mentions in a timely and professional manner. Staying updated with industry developments, wellness trends, and social media tools is essential for success in this position. The Social Media Manager will also plan and execute social media campaigns to promote product launches, events, and other initiatives. They will maintain a current list of influencers in key areas and industries, developing a shortlist of potential influencers to amplify reach and engagement. This role requires collaboration with other members of the Kohler Ventures Commercial team and select external agencies to ensure cohesive messaging and strategy across all platforms.