Disney - Washington, DC
posted about 2 months ago
National Geographic is seeking an experienced Social Media Manager to oversee growth strategies across its award-winning and iconic social presence. In this role, you will partner closely with editorial, marketing, social, and advertising teams to create high-impact and conversion-driving social content, campaigns, and monetization strategies. As a leading voice on the social team, you will serve as a main point of contact for one or more lines of business and stakeholder groups across the organization—such as Editorial, Consumer Products, Nat Geo Expeditions, Books & Publishing, and more—for campaign ideation, special projects, workflow or process development, and insights reporting. Additionally, you will be expected to have an eye towards the brand's editorial and organic social strategies for optimization and subscription growth opportunities. We are looking for a passionate digital and social strategist who has experience managing organic and paid social strategies, affiliate and ecommerce programs, social marketing campaigns, and revenue growth strategies. Excelling in this role requires a knowledge of current trends and best practices on social across industries, an aptitude for developing data-driven strategies, deep and current knowledge of social platforms' monetization offerings, and excellent project management skills. You will work with and on key social media and digital platforms such as Facebook, Instagram, Pinterest, LinkedIn, YouTube, TikTok, and Threads, as well as seek out emerging platforms that can help grow our brand and business.