Social Media Manager (National Geographic)

$90,500 - $124,400/Yr

Disney

Full-time - Mid Level

Motion Picture and Sound Recording Industries

About the position

National Geographic is seeking an experienced Social Media Manager to oversee growth strategies across its iconic social media presence. This role involves collaborating with various teams to create impactful social content and campaigns aimed at driving engagement and revenue. The manager will serve as a key contact for multiple business lines, focusing on campaign ideation, workflow development, and insights reporting, while optimizing the brand's social strategies for growth.

Responsibilities

• Drive revenue growth, engagement, and subscriber acquisition across National Geographic's social media accounts.
• Develop and manage the affiliate marketing strategy and program across social platforms.
• Create a strategy and framework for consumer product marketing within the Nat Geo Social ecosystem.
• Set revenue and growth targets for key social platforms and track progress quarterly.
• Collaborate on social sponsorship campaigns and paid media efforts to increase revenue.
• Manage social publishing and platform strategies for multiple platforms, driving impressions and engagement.
• Embed with editorial teams to provide social perspective and best practices for content.
• Manage creative development of ecommerce social content, securing approvals and sign-offs.
• Lead and develop creative social media campaigns for special projects and marketing initiatives.
• Develop and own team goals and performance metrics for revenue generation from social platforms.
• Monitor performance and craft actionable insights to optimize content strategy.
• Support finance teams with revenue forecasting and reporting requests.
• Audit and update best practices documents as the industry evolves.
• Partner with social platforms to identify new revenue opportunities.
• Foster relationships with internal stakeholders and articulate social media best practices.
• Lead trainings and respond to inquiries about revenue opportunities.

Requirements

• 5+ years of social media experience in media, entertainment, or marketing with a focus on lead acquisition, subscription growth, or ecommerce/affiliate marketing.
• Effective communication skills in both verbal and written form, with creative writing skills.
• Experience using analytics tools to identify trends and provide recommendations.
• Proficiency with Microsoft Outlook, Word, Excel, Keynote, Google Suite, and project management tools like AirTable and Asana.
• Proven track record in driving sales, lead acquisition, or subscription growth.
• Familiarity with ecommerce and affiliate marketing platforms and social media.
• Creative, proactive, and independent thinking with attention to detail.

Nice-to-haves

• Experience with social media content management systems.
• Knowledge of current trends and best practices in social media across industries.

Benefits

• Medical benefits
• Financial benefits
• Bonus and/or long-term incentive units based on performance