Iowa 80 Group - Walcott, IA
posted about 1 month ago
Join Iowa 80 Group Inc., a family-owned company with a rich history of 60 years in growth and stability, as a Social Media Manager. This full-time, onsite position in Walcott, IA, offers a unique opportunity to be part of a dynamic team that values flexibility and career advancement. The Social Media Manager will be responsible for developing and executing a comprehensive social media strategy aimed at enhancing brand awareness, engaging with our audience, and driving traffic to our digital platforms. This role requires a blend of creativity and analytical skills to create compelling content, monitor social media trends, and measure the effectiveness of campaigns. The ideal candidate will possess a deep understanding of various social media platforms, excellent communication skills, and the ability to collaborate effectively with cross-functional teams to achieve business objectives. In this role, you will plan and execute social media, video, and other digital advertising campaigns across various platforms. You will build, maintain, and grow the company’s social media presence while effectively executing the planned social media strategy. Measuring and reporting the performance of all digital marketing campaigns against established goals will be a key responsibility. You will identify trends and insights to optimize spending and performance based on these insights, presenting trend and performance data to internal management and the team. Additionally, you will brainstorm new and creative growth strategies, plan and measure experiments and conversion tests, and utilize strong analytical abilities to evaluate the end-to-end customer experience across multiple channels and touchpoints. Collaboration is essential in this role, as you will work closely with co-workers, internal management, and external vendor partners. You will also evaluate emerging technologies and provide thought leadership for their adoption where appropriate. Conducting and evaluating customer research, market conditions, and competitor data will be part of your responsibilities, along with developing and adhering to a social media and digital marketing budget. You will assist with annual events such as the Jamboree and trade shows, and contribute to the company newsletter by suggesting, writing, and editing articles. Maintaining and utilizing company equipment and social media platforms with respect and consideration is expected, along with completing any other tasks assigned by your manager.