Social Media Manager - Onsite Position

Iowa 80 Truckstop - Walcott, IA

Full-time - Entry Level

Onsite - Walcott, IA

Gasoline Stations and Fuel Dealers

About the position

The Social Media Manager will develop and execute a comprehensive social media strategy to enhance brand awareness, engage with the audience, and drive traffic to digital platforms. This role requires a creative and analytical mindset to create compelling content, monitor social media trends, and measure the effectiveness of campaigns. The ideal candidate will have a deep understanding of various social media platforms and excellent communication skills, working collaboratively with cross-functional teams to achieve business goals.

Responsibilities

• Plan and execute social media, video and other digital advertising campaigns across various platforms.
• Build, maintain, and grow Company social media presence and effectively execute social media strategy as planned.
• Measure and report performance of all digital marketing campaigns and assess against goals.
• Identify trends and insights and optimize spend and performance based on the insights.
• Present trend and performance data to internal management and team.
• Brainstorm new and creative growth strategies both individually and as a group.
• Plan, execute, and measure experiments and conversion tests.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Analyze conversion points and user funnels, as appropriate.
• Collaborate with co-workers, internal management, and external vendor partners as needed.
• Evaluate emerging technologies and provide thought leadership for adoption where appropriate.
• Conduct and evaluate customer research, market conditions and competitor data.
• Develop and adhere to a social media / digital marketing budget.
• Assist with annual Jamboree, trade shows, and other special events on and off-site.
• Suggest, write, and edit articles for the company newsletter.
• Maintain and utilize Company equipment and social media platforms with the utmost respect and consideration.

Requirements

• 4-year degree in Marketing/Business or Communications
• 1-2 years of experience in social media marketing
• Creative and analytical mindset
• Excellent communication skills
• Ability to work collaboratively with cross-functional teams
• Experience creating compelling content
• Deep understanding of various social media platforms
• Knowledge of social media trends
• Experience measuring the effectiveness of campaigns

Benefits

• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid vacation
• Profit sharing
• Tuition reimbursement/Educational assistance up to $1,500 a year!