Heartland Dental - Creve Coeur, MO
posted 2 months ago
As a Social Media Manager at Heartland Dental, you will play a pivotal role in enhancing our brand presence and the local brands of our supported offices through strategic social media management. This remote position requires a creative thinker with a keen eye for detail, who can lead a team and provide strategic recommendations to elevate our social media strategies. You will be responsible for developing and executing a comprehensive social media strategy aimed at increasing brand awareness, driving engagement, and generating leads across various platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok. In this role, you will collaborate closely with the marketing and communications teams to align social media efforts with overall business goals and campaigns. You will also define and implement an enhanced social media strategy specifically for the Heartland Dental supported footprint, ensuring that all social media activities are consistent with our brand voice and guidelines. Monitoring and analyzing social media performance using relevant analytics tools will be crucial, as you will leverage insights to optimize content strategy and drive continuous improvement. Staying updated with social media trends and best practices will enable you to proactively recommend new strategies to maintain a competitive edge. Additionally, you will cultivate relationships with influencers, partners, and customers to amplify brand reach and engagement, and partner with the marketing team on social media paid advertising campaigns to maximize ROI. Your leadership will be essential in fostering a positive and productive work environment, holding direct reports accountable for performance standards, and conducting performance evaluations. This position reports to the VP of Communications and is integral to the success of our social media initiatives.