About the position
As a Social Media Manager at PORTER, you will play a crucial role in amplifying our brand's online presence and enhancing our marketing strategies. This part-time position is perfect for a creative storyteller and strategic collaborator who is passionate about social media and brand awareness. You will be responsible for developing and implementing innovative social media strategies that resonate with our target audience, particularly in the vacation rental market of Scottsdale and Sedona. Your mission will be to cut through the online noise and effectively communicate our brand's voice across various platforms, including Facebook, Instagram, and LinkedIn. In this role, you will manage our editorial calendar, craft compelling content, and engage with our community to foster a positive online environment. You will also monitor social media channels for trends and customer feedback, allowing you to adapt strategies and improve engagement. Collaborating with local businesses to enhance brand visibility and developing strategic partnerships will be key components of your responsibilities. Additionally, you will analyze social media metrics and generate monthly reports to gauge performance, ensuring that our strategies align with our objectives. At PORTER, we value creativity and innovation, and we are excited to welcome a talented individual who can help us achieve greater results both online and offline. If you have a proven track record in social media marketing and a passion for connecting with audiences, we encourage you to apply and join our supportive team.
Responsibilities
- Develop and implement social media strategies to increase brand awareness and engagement on platforms such as Facebook, Instagram, and LinkedIn.
- Create and curate engaging content specifically for social media platforms.
- Develop partnerships with local businesses to enhance brand visibility and collaborative marketing efforts.
- Monitor social media channels for trends, opportunities, and customer feedback to adapt strategies and improve engagement.
- Respond to comments and messages promptly to maintain a positive community and customer service presence.
- Collaborate across departments to guarantee consistent messaging and branding across all digital platforms.
- Analyze social media metrics and generate monthly reports to gauge performance, adjusting strategies to meet objectives.
Requirements
- Experience in Social Media with a portfolio including social handles showcasing successful growth and management.
- Basic graphic design skills and familiarity with WordPress, enhancing the ability to create diverse and engaging content formats.
- Understanding of social media platforms and their respective audiences, enabling effective targeted content strategies.
- Excellent communication skills, both written and verbal, with an eye for detail and the ability to proofread.
- A firm grasp of social media marketing techniques and best practices to drive engagement and brand awareness.
- A passion for researching and staying on top of industry trends and competitors, applying insights to strategic planning and content innovation.
- Must have reliable transportation.
Benefits
- Creative Influence - Directly shape the brand's digital footprint with your innovative strategies, making a visible impact.
- Empowering Team Dynamics - We offer a culture that champions professional growth and collective success.
- Flexible Work-Life Balance - Enjoy the flexibility of part-time hours, blending work with personal priorities for optimal balance.
- Community Engagement - Develop meaningful local connections and partnerships, enriching your professional network and PORTER's community presence.
