Social Media Manager - Woodward Camps

$65,000 - $65,000/Yr

Powdr Corporation - Park City, UT

Full-time - Mid Level

Park City, UT

Accommodation

About the position

Location: Park City, Utah Woodward is the global leader in action sports experiences. With a level of passion for the action sports lifestyle that is unmatched, we are dedicated to cultivating an environment where everyone can dream big and find their own path of progression. Our goal is to empower all people to find inspiration in learning new things and gaining diverse perspectives. The Social Media Manager is responsible for planning, managing, and executing the overall Social Media strategy across all Woodward Camps social media accounts and platforms. As a member of the Woodward Camps Marketing and Sales Team, reporting directly to the Director of Woodward Camps Marketing, the Social Media Manager will bring to life the Woodward brand through various Social Media channels, campaigns, community management, social copy writing, and social media paid advertising with a goal to build Woodward's social community, increase brand affinity, and drive conversion into Woodward products. This role is a key member of the Woodward Camps Marketing and Sales Team as they collaborate with key stakeholders across departments at Woodward PA, Woodward West, and Woodward Global. This role is preferably based in Park City, UT, with regular travel to Woodward PA and Woodward West during the summer months. This is a full-time year-round position with a robust benefits package including Flexible Time Off, matching 401k, Health Benefits, Annual Bonus Incentive Program, and more. The proposed annual salary is $65,000. Actual pay may be adjusted based on experience. Essential Duties and Responsibilities include assisting in the development of the overall Woodward Social Media Strategy, planning and executing the Social Media strategy and calendar across multiple Woodward locations, reviewing social media metrics, managing community engagement, and ensuring messaging consistency across campaigns. The Social Media Manager will also be responsible for content production, collaborating with the marketing team, and contributing to the Annual Go-to-Market Plan. This role requires a self-starter who is a confident communicator, process-driven, and highly collaborative, with a high attention to detail and the ability to work in a fast-paced environment.

Responsibilities

• Assist in the development of the overall Woodward Social Media Strategy.
• Plan, document, and execute the Social Media strategy and calendar across multiple Woodward locations.
• Review social media metrics and adjust plans weekly.
• Own community management across assigned Social Media accounts.
• Respond to all comments, direct messages, and paid advertisements within Woodward's social standards.
• Manage and write social media copy to ensure messaging consistency for each campaign beat.
• Combine copy with relevant assets to tell the story behind Woodward Marketing and Sales campaigns.
• Stay up to date on current Social Media Industry trends and best practices.
• Create and deploy Woodward's strategy for high-priority platform initiatives.
• Identify innovative and on-brand opportunities to bring the camp story to life across Social Media channels.
• Collaborate with the marketing team to integrate these opportunities into the annual go-to-market plan.
• Assist with hosting visiting professional athletes, VIPs, and Media personnel when necessary.

Requirements

• Bachelor's degree in Marketing, Business, or related field.
• Minimum 3-5 years' experience with Social Media marketing and community management preferably in the sports, camps, hospitality or events industry.
• Expertise and/or familiarity with emerging trends in youth culture and/or youth content consumption.
• Familiarity with skateboarding, BMX, Scooter, Parkour, Roller Skate and summer-based action sports in general.
• Proven track record in delivering on marketing objectives.
• Strong organizational skills with ability to multi-task and function in a fast-paced environment.

Nice-to-haves

• Previous experience and ability to work in an environment with children preferred.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Highly proficient in MS Office (Word, Excel, Power Point, OneNote, Teams), Zoom, Keynote, content management systems, Social Media platforms, and marketing tools/software.
• Passionate about living an action sports and adventure lifestyle.

Benefits

• 401(k) matching
• Health insurance
• Flexible Time Off
• Annual Bonus Incentive Program