Social Media Manager

$35,360 - $41,600/Yr

Unclassified - Richardson, TX

Full-time - Mid Level

Richardson, TX

About the position

We are seeking an experienced Social Media Manager to lead our online presence and drive brand awareness through engaging and relevant social media content. The ideal candidate will have a strong understanding of social media management, with a proven track record of increasing followers and sales through social media channels. This role requires a comprehensive approach to social media strategy, ensuring that all content aligns with our business objectives and resonates with our target audience. The Social Media Manager will be responsible for managing and maintaining our social media presence across multiple platforms, including Facebook, Instagram, TikTok, and YouTube. In this position, you will develop and implement a comprehensive social media strategy that not only enhances our brand visibility but also drives conversions. You will create high-quality, engaging content that includes graphics, videos, and written posts, utilizing SEO best practices to optimize our social media content for improved visibility. Staying ahead of trends through social listening will be crucial, as you will need to identify and capitalize on opportunities that arise in the social media landscape. Collaboration with the e-commerce team is essential to ensure that social media campaigns align with sales goals and effectively drive conversions. You will also be responsible for developing and maintaining a content calendar to ensure consistent posting and minimize downtime. Your graphic design and video editing skills will be put to use in creating visually appealing content that resonates with our audience. Additionally, you will manage and respond to social media comments, messages, and reviews in a timely and professional manner, ensuring that our online community feels engaged and valued.

Responsibilities

• Develop and implement a comprehensive social media strategy that aligns with our business objectives and resonates with our target audience.
• Manage and maintain our social media presence across multiple platforms, including Facebook, Instagram, TikTok, and YouTube.
• Create high-quality, engaging content that drives brand awareness and conversions, including graphics, videos, and written posts.
• Utilize SEO best practices to optimize our social media content and improve visibility.
• Identify and capitalize on trends and opportunities through social listening.
• Collaborate with the e-commerce team to ensure social media campaigns align with sales goals and drive conversions.
• Develop and maintain a content calendar to ensure consistent posting and minimize downtime.
• Utilize graphic design and video editing skills to create visually appealing content that resonates with our audience.
• Stay up-to-date with the latest social media trends and platform updates to ensure our online presence is always evolving and improving.
• Manage and respond to social media comments, messages, and reviews in a timely and professional manner.

Requirements

• Experience in social media marketing, with a focus on e-commerce.
• Strong understanding of social media platforms, including their unique features and best practices.
• Excellent content creation skills, including graphic design and video editing.
• Experience with web development and design is a plus.
• Familiarity with Adobe Creative Cloud is a plus.
• Ability to work independently and as part of a team.
• Excellent communication and project management skills.
• Strong analytical skills, with the ability to interpret social media analytics and make data-driven decisions.

Nice-to-haves

• Experience with web development and design is a plus.
• Familiarity with Adobe Creative Cloud is a plus.

Benefits

• Health insurance
• Paid time off
• Flexible schedule