Social Media Manager

$55,000 - $65,000/Yr

Pcom Pte Ltd - Suwanee, GA

Full-time - Mid Level

Suwanee, GA

Motion Picture and Sound Recording Industries

About the position

The Social Media Manager at PCOM Georgia plays a crucial role in enhancing the institution's social media presence. This position involves planning, creating, curating, and publishing content that aligns with and promotes PCOM's mission and communication efforts, particularly for the Suwanee, Georgia campus. The Social Media Manager acts as the "social voice of PCOM Georgia," developing and executing the institution's social media strategy to engage various stakeholders, including students, staff, faculty, alumni, and community members. In this role, the successful candidate will be responsible for creating and publishing engaging content across multiple social media channels, including Facebook, X (Twitter), Instagram, YouTube, LinkedIn, and Threads. The manager will collaborate with team members and stakeholders to plan and manage cross-campus social media content and campaigns, ensuring that the content reflects the College's story and supports organizational priorities, such as enrollment management. Additionally, the Social Media Manager will interact with followers and social influencers to establish and promote PCOM Georgia's presence, responding to inquiries and fostering engagement. The position also requires scheduling social media content based on the academic and event calendar, monitoring and analyzing social media metrics using tools like Sprout Social, and reporting key metrics to stakeholders. The Social Media Manager must stay updated on social media and marketing trends, applying this knowledge to recommend and implement changes to improve the effectiveness of social media initiatives. Other duties may be assigned as needed.

Responsibilities

• Assist with creating and publishing engaging content across PCOM Georgia's social media channels.
• Manage PCOM Georgia's social media channels, including Facebook, X (Twitter), Instagram, YouTube, LinkedIn, and Threads.
• Interact with social media followers and influencers to promote PCOM Georgia's presence.
• Schedule social media content for publication based on the academic and event calendar.
• Supervise work-study students, as applicable.
• Monitor and analyze social media metrics using analytical tools such as Sprout Social.
• Maintain knowledge of social media and marketing trends and best practices.
• Perform other duties as assigned or requested.

Requirements

• Bachelor's degree (required) or an Associate's degree with 7 years of progressive experience.
• Minimum of three years' experience as a social media content manager, preferably in a higher education setting.
• Experience creating trending short-form social media video content; proficiency in Adobe Creative Suite is a plus.
• Photography and videography experience, including simultaneous use of multiple recording devices, preferred.
• High level of technical fluency with word processing, spreadsheet, presentations, email, and virtual meeting applications, preferably on Google Workspace or Microsoft 365.
• Strong planning and organizational skills.
• Strong communication skills, including written, verbal, and interpersonal.

Nice-to-haves

• Experience in higher education marketing and communications.
• Familiarity with social media analytics tools beyond Sprout Social.

Benefits

• Health insurance coverage
• Retirement savings plan
• Paid time off
• Professional development opportunities
• Employee discounts on services and products