Social Media Manager

$49,160 - $53,301/Yr

Telegraph Creative - Birmingham, AL

Full-time - Mid Level

Birmingham, AL

Professional, Scientific, and Technical Services

About the position

Telegraph Creative is looking for a Social Media Manager to lead social media efforts for a diverse client roster. This role involves collaborating with creative and strategy teams to develop and implement social media strategies that align with each brand's unique voice and meet key performance indicators (KPIs). The ideal candidate should be detail-oriented, adaptable, and passionate about technology, trends, and culture.

Responsibilities

• Stay updated on digital platform and social media best practices while producing engaging social concepts for each brand's unique voice.
• Plan and manage multiple client social media calendars.
• Monitor, moderate, and respond to the brand's audience and communities.
• Manage relationships with relevant influencers within assigned client categories and social media trade.
• Turn analytics into actionable insights to enhance the social strategy.
• Maintain effective communication at all times with internal teams and external partners.
• Collaborate with project managers to develop timelines for production and keep teams informed of project developments.
• Document all meetings and conference calls for agency reference.
• Participate in major account team meetings to discuss project direction.
• Work closely with strategy and creative teams to ensure effective brand communication on social media.
• Execute social content in collaboration with other brand teams and partners.
• Concept and plan content that supports client business goals.
• Manage monthly/quarterly reporting to track, measure, analyze, and optimize performance against KPIs.
• Compile data across digital platforms to create monthly reports and provide insights for future campaigns.
• Perform competitive analysis to identify gaps and opportunities in the marketplace.
• Gather insights on social trends and competitor activity using digital marketing analytics platforms and social monitoring tools.
• Present insights and analytics reports to clients and drive continuous optimization based on reported measurements.

Requirements

• 2-5 years of experience in community management, social media management, or similar roles.
• Proven track record of integrating social media into personal or professional success.
• Strong written and oral communication skills.
• Experience with social media planning and management software.
• Strong quantitative, analytical, and data literacy skills.
• Excellent organizational skills to manage multiple projects in a fast-paced environment.
• Expert certifications on digital marketing platforms such as Facebook, Instagram, Pinterest, TikTok, LinkedIn, YouTube, and emerging media channels.

Nice-to-haves

• BS/BA degree or higher in marketing, communications, business, journalism, or related work experience.
• Knowledge of Google Business & Google Analytics.
• Proficient with Word, Excel, Keynote, and Google products; experience with data visualization tools is a plus.

Benefits

• Health insurance
• Dental insurance
• 401(k)
• Paid time off
• Vision insurance
• Life insurance