Social Media Manager

$52,000 - $66,560/Yr

MortgagePros - Troy, MI

Full-time

Troy, MI

About the position

The Social Media Manager will collaborate with the social and creative team to develop and implement social media campaigns across various platforms. This role offers the opportunity to engage in all aspects of social media management, including content creation, community engagement, analytics, and strategy development, ultimately supporting brand engagement and revenue growth.

Responsibilities

• Design and execution of social media campaigns
• Create weekly and monthly editorial calendars to promote company brands on various social media websites
• Create and distribute content for our social media platforms
• Track social media engagement to identify high-performing ideas and campaigns for scalability
• Support marketing team at live and online events
• Perform social media marketing research
• Respond to comments and DMs on social media platforms in a professional manner
• Brainstorm and research ideas for original content
• Write social media captions that speak to the company's target audience
• Create and edit short-form videos
• Develop new strategies for increasing engagement
• Assist with photo/video content shoots
• Conduct research on industry trends and competitors to help identify new opportunities for content and audience engagement
• Ensure brand message is consistent

Requirements

• Strong understanding of social media platforms (Instagram, Tik Tok, etc.)
• Excellent written and verbal communication skills with a keen eye for detail
• Creative mindset with the ability to generate innovative ideas for content and campaigns
• Proficiency in graphic design tools (e.g., Premier Pro, Adobe Suite (Illustrator, Photoshop)) and basic video editing skills