Social Media Manager

$52,000 - $104,000/Yr

CUNY - New York, NY

Part-time - Entry Level

New York, NY

Educational Services

About the position

The Social Media Manager at the CUNY Institute for Implementation Science in Population Health (ISPH) is responsible for developing and executing the institute's social media strategy to enhance engagement and reach among key audiences. This role involves managing social media platforms, creating compelling content, and collaborating with researchers to promote the institute's mission and projects. The position requires a strong understanding of public health communication and the ability to analyze metrics to inform strategy.

Responsibilities

• Manage the Institute's social media strategy and engagement across all platforms.
• Increase reach and engagement of key audiences such as peers, partners, and potential donors.
• Establish a strong understanding of ISPH's mission and research activities.
• Meet regularly with the Executive Director and Associate Director to set social media priorities.
• Communicate regularly with ISPH investigators and monitor their social media presence.
• Develop and maintain posting guidelines and brand style guide for social media channels.
• Create and execute on-brand social media posts to communicate ISPH's mission and projects.
• Build audience and engagement from key stakeholders including thought leaders and public officials.
• Contribute to ISPH meetings and newsletters to support social media participation.
• Collect, analyze, and share metrics related to social media performance.
• Post new publications and projects to the ISPH website and write press releases as necessary.

Requirements

• Bachelor's Degree
• Experience in academic science communication, preferably in public health
• Excellent writing, editing, and communication skills
• Ability to work collaboratively and with urgency
• Strong organizational and project management skills
• Deep knowledge of social media platforms including LinkedIn, Instagram, and Twitter/X
• Knowledge of current trends in social media
• Ability to use analytics to evaluate campaigns and design strategy
• Proficiency in Adobe, Canva, WordPress, and MailChimp

Nice-to-haves

• Experience with graphic design
• Familiarity with public health research

Benefits

• Flexible working hours
• Professional development opportunities
• Health insurance options