Social Media Manager

Cps Insurance Services - Boston, MA

Full-time - Mid Level

Boston, MA

Insurance Carriers and Related Activities

About the position

We are seeking a talented and experienced Social Media Manager to join our team at CPS Insurance Services in Boston, MA. The ideal candidate will have a passion for storytelling, a knack for engaging content creation, and a deep understanding of various social media platforms. This role will be responsible for developing and executing our social media strategy to enhance our brand presence and engage with our audience effectively. The Social Media Manager will play a crucial role in shaping our online identity and fostering community engagement through innovative content and strategic initiatives. In this position, you will develop and implement a comprehensive social media strategy aligned with our brand goals. You will identify and capitalize on emerging social media trends to ensure our brand remains at the forefront of the industry. Collaboration is key, as you will work with other marketing team members to integrate social media strategies into broader marketing campaigns. Your creativity will shine as you create, curate, and manage high-quality content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and TikTok. Maintaining the brand voice and ensuring all content reflects our company’s values and objectives will be essential. Community engagement is a vital aspect of this role. You will build and nurture relationships with our online community by responding to comments, messages, and inquiries promptly and professionally. Fostering discussions and engaging with followers will enhance brand loyalty and advocacy. Additionally, you will monitor social media channels for mentions and trends related to our brand and industry, ensuring we stay connected with our audience. Analytics and reporting will also be a significant part of your responsibilities. You will track and analyze social media performance using analytics tools to measure success and identify areas for improvement. Regular reports on key metrics will be prepared, and you will present insights and recommendations to the marketing team. Adjusting strategies based on data insights will be crucial to optimizing content performance and engagement. Finally, you will work closely with cross-functional teams to ensure cohesive brand messaging. Staying informed about social media best practices, tools, and emerging platforms will be essential to continuously improve our strategies and drive success in our social media efforts.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with brand goals.
• Identify and capitalize on emerging social media trends.
• Collaborate to integrate social media strategies into broader marketing campaigns.
• Create, curate, and manage high-quality content for various social media platforms.
• Maintain the brand voice and ensure all content reflects company values and objectives.
• Coordinate with graphic designers, photographers, and video producers to create engaging multimedia content.
• Build and nurture relationships with the online community by responding to comments, messages, and inquiries promptly.
• Foster discussions and engage with followers to enhance brand loyalty and advocacy.
• Monitor social media channels for mentions and trends related to the brand and industry.
• Track and analyze social media performance using analytics tools.
• Prepare regular reports on key metrics and present insights and recommendations to the marketing team.
• Adjust strategies based on data insights to optimize content performance and engagement.
• Work closely with cross-functional teams to ensure cohesive brand messaging.
• Stay informed about social media best practices, tools, and emerging platforms.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience as a Social Media Manager or similar role.
• Proven track record of successfully developing and executing social media strategies.
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Strong understanding of social media algorithms, trends, and best practices.
• Ability to work independently and collaboratively in a fast-paced environment.
• Creative thinker with a passion for innovation and problem-solving.