Social Media Manager

$70,000 - $85,000/Yr

Beazley - West Hartford, CT

Full-time - Mid Level

West Hartford, CT

Insurance Carriers and Related Activities

About the position

As a Social Media Manager at Beazley Group, you will be responsible for developing and implementing a global social media strategy. This role involves collaborating with external agencies and the marketing team to create engaging social content, manage the social media content calendar, and track engagement across various platforms. You will also focus on growing Beazley's employee advocacy tool, EveryoneSocial, and ensure that social media efforts align with the overall marketing strategy. This position is key to enhancing Beazley's brand presence and customer engagement through innovative social media practices.

Responsibilities

• Lead organic social media strategy, building engaging customer experiences across social channels.
• Support Lead Digital Marketing Manager with paid social media advertising strategy.
• Collaborate with broader marketing team to develop social media creative tiles and campaigns, ensuring conformity to the brand guidelines across messaging and tone of voice.
• Create video and animation compositions across various platforms, including but not limited to Instagram, TikTok, YouTube Shorts, etc.
• Proactively manage the company's social media content calendar by working with the corporate comms and marketing team.
• Develop and implement plans to both grow and maintain followers on all Beazley's social media platforms, including EveryoneSocial.
• Establish key performance indicators and use social data monitoring tools to understand efficacy of existing social campaigns and measure success.
• Supervise and monitor through social listening all aspects of social media interaction between customers and the company to ensure a positive customer service experience.
• Stay up to date with latest social media best practices and technologies such as AI capabilities and/or partnering with Influencers.

Requirements

• Bachelor's degree or equivalent related experience.
• Certifications in social media marketing.
• Excellent communication skills, both verbal and written.
• Advanced copywriting skills for social and digital marketing to drive branded content across channels.
• Advanced knowledge of using a range of social media channels (e.g., LinkedIn, Twitter, Facebook, Instagram).
• Proficient in graphic design tools (e.g., Photoshop, Illustrator, Canva or equivalent).
• Proficient in all Microsoft Office programs.
• Skills in motivating a team, being a team player, and ability to work on own initiative.
• Ability to manage time, meet deadlines and prioritize.
• Excellent understanding of organisational processes.
• Agency experience working in social media channels across organic and paid media.
• Direct knowledge and experience using social media marketing tools such as Hootsuite, Sprout Social, Meltwater, Buffer, etc.

Nice-to-haves

• Prior marketing and communications experience an advantage.
• Previously worked with vendors or external stakeholders for joint-led initiatives.

Benefits

• Attractive base compensation and discretionary performance related annual bonus
• Competitively priced medical, dental and vision insurance
• Company paid life, and short- and long-term disability insurance
• 401(k) plan with 5% company match and immediate vesting
• 22 days annual PTO (full-time, prorated for 1st calendar year of employment), plus paid public holidays
• Up to $700 reimbursement towards home office setup
• Free in-office lunch, travel reimbursement for travel to office, and monthly lifestyle allowance
• The opportunity to save for, and purchase, shares of Beazley stock
• Six months fully paid parental leave, regardless of how you come to parenthood
• Company paid sabbatical up to 12 weeks after 10 years of continued service
• Support with exam/study leave and fees for relevant qualifications
• Up to 2.5 days matched paid leave for volunteering at a charity of your choice
• Smart working policy and flexible working culture