Social Media Manager

$57,514 - $63,170/Yr

Va Group - Houston, TX

Full-time - Mid Level

Houston, TX

Administrative and Support Services

About the position

We are seeking a creative and results-driven Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our digital platforms. This role requires a deep understanding of social media marketing, digital marketing trends, and the ability to analyze performance metrics to optimize campaigns.

Responsibilities

• Develop and execute comprehensive social media strategies across various platforms including Facebook, Twitter, Instagram, LinkedIn, and others.
• Monitor social media channels for trends, feedback, and engagement opportunities through effective social listening.
• Create engaging content that aligns with brand messaging while utilizing Adobe Creative Suite for design purposes.
• Manage daily social media activities including posting updates, responding to comments, and engaging with followers.
• Collaborate with the marketing team to integrate social media efforts with overall digital marketing campaigns.
• Conduct proofreading of all content to ensure accuracy and consistency in messaging.
• Analyze performance metrics using SEO best practices to refine strategies and improve engagement rates.
• Foster relationships with influencers and public relations contacts to enhance brand visibility.

Requirements

• Proven experience in social media management or a related field is essential.
• Strong knowledge of social media marketing techniques and tools.
• Familiarity with digital marketing principles and SEO strategies is preferred.
• Experience with Adobe Creative Suite or similar design software is a plus.
• Excellent communication skills with a keen eye for detail in proofreading content.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects effectively.

Nice-to-haves

• Experience in digital marketing
• Familiarity with SEO strategies

Benefits

• Health insurance
• 401(k)
• Paid time off
• Employee discount
• Flexible schedule