SOCIAL MEDIA MANAGER

Indycar - Indianapolis, IN

Full-time - Mid Level

Indianapolis, IN

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About the position

The Social Media Manager at INDYCAR will play a crucial role in executing the social media strategy across all INDYCAR-owned channels. This position involves leading social media efforts through content development, community management, and engaging with fans to grow the audience. The manager will work closely with a team of social strategists and content creators to align with the broader marketing vision.

Responsibilities

• Inspire and develop the social media team, fostering a collaborative environment.
• Lead the day-to-day development and execution of social media content strategies.
• Create compelling content for all INDYCAR-owned social media networks.
• Work with the Director of Digital Marketing to develop innovative strategies for fan engagement.
• Monitor content and campaign performance through regular reporting.
• Collaborate with internal departments and race teams to promote events and initiatives.
• Identify content trends and opportunities for community building.

Requirements

• 5+ years of experience in social media management.
• Deep understanding of major social platforms (Facebook, Instagram, X, YouTube, TikTok, Threads).
• Experience with social analytics tools (e.g., Blinkfire).
• 2+ years of experience overseeing direct reports.
• Proficiency in Adobe Creative Suite, including Photoshop and Premier Pro.

Nice-to-haves

• Experience in the sports or entertainment industry.
• Strong communication and interpersonal skills.

Benefits

• Medical (including tax-advantaged Health Savings Account)
• Dental
• Vision
• 401(k) with 100% company match up to 5%
• Paid Vacation
• Personal & Sick Days
• 12 Paid Holidays
• Company Paid Life Insurance
• Pet Insurance
• Tuition Assistance
• Short-Term & Long-Term Disability
• Generous Paid Parental Leave
• On-site Workout Facility