Social media manager

Unclassified - Palo Alto, CA

Full-time

Palo Alto, CA

About the position

The Social Media Manager is responsible for managing multiple social media platforms for three brands, including Instagram, Facebook, Twitter, LinkedIn, TikTok, and Pinterest. This role involves developing and implementing social media strategies, content creation, community management, and performance reporting. The Social Media Manager will also monitor industry trends and competitor activities, ensuring the brands maintain a strong online presence.

Responsibilities

• Develop, present, and implement creative and engaging social media strategies for all brands across multiple channels.
• Assist the Head of Media in compiling annual social media budget forecasts and monitor social media spending.
• Track industry news and trends, staying updated with the latest social media best practices and technology.
• Analyze competitor activity and report findings.
• Set targets to increase brand awareness and following for all brands across multiple channels.
• Copywrite all captions for social media posts and campaigns.
• Develop and manage a content library system.
• Create engaging multimedia content for all brands across multiple channels.
• Understand all brands' press schedules to tie in relevant social posts to current campaigns.
• Compile monthly social media calendars for all brands and obtain Director's approval.
• Review and analyze strategies, constantly researching new social media ideas and campaigns.
• Schedule and post monthly approved content.
• Handle day-to-day community management and respond to community interactions in a timely manner.
• Create boosting strategies to identify the best target audiences for multiple channels.
• Compile quarterly social media reports, monitoring, tracking, analyzing, and reporting on performance.

Requirements

• Marketing Degree / Diploma essential
• Proficient in Microsoft Word, PowerPoint, Excel
• Knowledge of WordPress, Meltwater, Hootsuite, Iconosquare, Deltek Vision, Microsoft Power BI, Google Analytics, Mailchimp is beneficial
• Passion for media and marketing
• Ability to work accurately and professionally under pressure
• Willingness to learn
• Organized, proactive, and self-disciplined
• Team player
• Excellent organization and time management skills
• Attention to detail
• Takes initiative
• Excellent computer and administration skills
• Strong research skills.