Social media manager

Writer - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

101-250 employees

Professional, Scientific, and Technical Services

About the position

Writer is seeking an experienced Social Media Manager to join their marketing team. This role involves developing and executing social media strategies that enhance brand awareness, engagement, and lead generation. The ideal candidate will possess strong copywriting skills, a deep understanding of social media platforms, and experience in fast-growing B2B companies, particularly in the technology sector. The Social Media Manager will simplify complex topics and effectively communicate the brand's value proposition to target audiences.

Responsibilities

• Collaborate with marketing leadership to develop and execute a comprehensive social media strategy that aligns with our brand identity, business objectives, and target audience.
• Collaborate with our executive leadership team to develop original social media content that will build their social media presence and following.
• Create engaging and compelling social media content, including posts, short videos, infographics, and other multimedia assets.
• Simplify complex technical topics and communicate them in clear, concise short-form copy that resonates with our target audience of enterprise executives and technical leaders.
• Curate sharable content from industry experts that engages and informs our social media followers.
• Get employees involved in sharing and promoting content created by Writer and other experts in the field.
• Manage, maintain, and grow our social media channels, including but not limited to LinkedIn, X, Instagram, and YouTube.
• Monitor social media trends, industry news, and competitor activities to identify opportunities for content creation and engagement.
• Collaborate with cross-functional teams, including design and product, to ensure social media content aligns with overall marketing initiatives.
• Engage with our social media community, respond to comments and messages, and foster meaningful conversations with our audience.
• Leverage social media analytics and reporting tools to track and measure the performance of social media campaigns, providing insights and recommendations for optimization.
• Stay up-to-date with the latest social media best practices, algorithm changes, and emerging trends, and apply them to enhance our social media presence.
• Monitor and manage social media advertising campaigns, working closely with the paid marketing team to optimize targeting, messaging, and budget allocation.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• Proven experience (5+ years) as a Social Media Manager in a fast-growing B2B company, preferably in the technology or SaaS industry.
• Proven experience working with tech industry executives to build their social media followings.
• Excellent writing and editing skills, with the ability to simplify complex technical topics and communicate them effectively to a non-technical audience.
• Strong understanding of the tech industry with the ability to discuss the business and landscape of generative AI technology.
• Strong creative thinking and storytelling abilities, with a keen eye for visual aesthetics and the ability to create engaging multimedia content.
• Deep understanding of social media platforms, algorithms, and best practices, including LinkedIn, X, Instagram, and YouTube.
• Strong collaboration skills and the ability to work across teams to develop ideas for social media content.
• Analytical mindset with the ability to interpret social media data, derive actionable insights, and make data-driven decisions.
• Self-motivated and proactive, with the ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
• Proficiency in using social media management and analytics tools, such as Hubspot, PostBeyond, Hootsuite, Buffer, Sprout Social, Google Analytics, and social media listening platforms.
• Proficiency in using project management software such as Asana, Clickup, and Notion.
• Proficiency in using visual content creation tools such as Canva, CapCut, and Figma.

Nice-to-haves

• Additional certifications in social media marketing are a plus.
• Bonus points for agency experience.
• Knowledge of B2B marketing strategies, lead generation tactics, and demand generation principles is highly desirable.

Benefits

• Generous PTO, plus company holidays.
• Medical, dental, and vision coverage for you and your family.
• Paid parental leave for all parents (12 weeks).
• Fertility and family planning support.
• Early-detection cancer testing through Galleri.
• Flexible spending account and dependent FSA options.
• Health savings account for eligible plans with company contribution.
• Annual work-life stipends for home office setup, cell phone, internet, wellness, and learning and development.
• Company-wide off-sites and team off-sites.
• Competitive compensation, company stock options, and 401k.