Zimmer Communications - Columbia, MO
posted 2 months ago
Zimmer Communications is expanding its team and is in search of a dynamic Social Media Manager to join our Columbia office. This role is pivotal in strategically enhancing our clients' social media presence and engagement. The Social Media Manager will work closely with our talented social media team, fostering a creative environment where fun and innovation are at the forefront of our marketing strategies. The ideal candidate will not only manage social media initiatives but will also lead a team of specialists and interns, ensuring that our clients receive top-notch service and results. In this position, you will be responsible for developing and executing comprehensive social media strategies that align with our clients' goals. This includes conducting competitive research, determining the most effective platforms, and identifying target audiences. You will generate, edit, and publish engaging content daily, including original text, images, and videos, aimed at building meaningful connections with community members. Additionally, you will moderate user-generated content according to established policies and create editorial calendars to streamline content distribution. Continuous improvement is key in this role; therefore, you will capture and analyze social media metrics and insights to refine strategies and enhance performance. Collaboration with clients to review analytics and finalize social media strategies will be a regular part of your responsibilities. Furthermore, you will work with Zimmer properties to bolster our brands and provide training to associates, ensuring a cohesive approach to social media marketing across the board.