Social Media Manager

Zimmer Communications - Columbia, MO

Full-time - Mid Level

Columbia, MO

About the position

Zimmer Communications is expanding its team and is in search of a dynamic Social Media Manager to join our Columbia office. This role is pivotal in strategically enhancing our clients' social media presence and engagement. The Social Media Manager will work closely with our talented social media team, fostering a creative environment where fun and innovation are at the forefront of our marketing strategies. The ideal candidate will not only manage social media initiatives but will also lead a team of specialists and interns, ensuring that our clients receive top-notch service and results. In this position, you will be responsible for developing and executing comprehensive social media strategies that align with our clients' goals. This includes conducting competitive research, determining the most effective platforms, and identifying target audiences. You will generate, edit, and publish engaging content daily, including original text, images, and videos, aimed at building meaningful connections with community members. Additionally, you will moderate user-generated content according to established policies and create editorial calendars to streamline content distribution. Continuous improvement is key in this role; therefore, you will capture and analyze social media metrics and insights to refine strategies and enhance performance. Collaboration with clients to review analytics and finalize social media strategies will be a regular part of your responsibilities. Furthermore, you will work with Zimmer properties to bolster our brands and provide training to associates, ensuring a cohesive approach to social media marketing across the board.

Responsibilities

• Manage, train, and lead a team of 2 other social media specialists and interns as needed.
• Work with the director of sales to set department revenue growth objectives.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
• Generate, edit, and publish daily content (original text, images, video) that builds meaningful connections and encourages community members to take action.
• Moderate all user-generated content in line with the moderation policy for each community, when applicable.
• Create editorial calendars and syndication schedules.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Collaborate with clients to go over analytics and finalize strategy for social platforms.
• Work with Zimmer properties to help grow our brands and train our associates.

Requirements

• Extensive knowledge of the following platforms: Facebook, Instagram, LinkedIn, and TikTok.
• Extensive experience with paid social media buying.
• Proven working experience in social media marketing or as a digital media specialist.
• Excellent consulting, writing, editing (photo/video/text), presentation, and communication skills.
• Demonstrable social networking experience and social analytics tools knowledge.
• Positive attitude, detail and customer-oriented with good multitasking and organizational ability.
• Video production experience is preferred.
• BS in Communications, Marketing, Business, New Media, or Public Relations.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance
• Vacation accrual from day 1
• Paid holidays
• Ongoing training both in group meetings and individual one-on-one support
• Recognition awards