Social Media Manager

Dahl Consulting - Golden Valley, MN

Full-time - Mid Level

Golden Valley, MN

Professional, Scientific, and Technical Services

About the position

The Social Media Manager will collaborate with the team to develop and execute a comprehensive strategy for all social media platforms aimed at increasing brand awareness, building a community, and driving sales across both ecommerce and traditional grocery retail. This role involves day-to-day management of social media accounts and acting as the voice and moderator for the brand's online community.

Responsibilities

• Collaborate with the team to design a social media strategy that aligns with business goals and ensures brand consistency.
• Create a content calendar to ensure posts are authentic, informative, and appealing for each platform.
• Publish and share engaging content daily, utilizing the content calendar and spontaneous trends.
• Optimize social media performance by setting targets, tracking, reporting, and adjusting based on learnings.
• Suggest and implement new activations to develop brand awareness, such as promotions and collaborations.
• Build, manage, and grow the online community across various social platforms.
• Help generate and collect user-generated content (UGC) and execute influencer strategies.
• Conduct outreach to build brand awareness and engagement outside of owned posts.
• Choose and execute on opportunities to spend boosting budget to advance business objectives.
• Monitor the competitor landscape and make strategic recommendations.

Requirements

• 3+ years of experience in CPG marketing, specifically in organic social media and community management.
• Strong passion for social media marketing and community engagement.
• Hands-on experience in content management and creation with excellent copywriting skills.
• Experience utilizing Social Media Management Platforms.
• Proficient in reporting, data analysis, and performance metrics to drive business goals.
• Proven success in managing campaign engagement and strategic analysis of content performance.
• Ability to lead and present concepts and recommendations.
• Knowledge of social media and food trends.

Nice-to-haves

• Past culinary experience for recipe video creation and adapting recipes to fit brand ethos.

Benefits

• Contract position for 12 months with potential for extension.