Social Media Manager

$109,533 - $164,320/Yr

System One - Golden Valley, MN

Full-time - Mid Level

Golden Valley, MN

Administrative and Support Services

About the position

The Social Media Manager will play a crucial role in developing and executing a comprehensive social media strategy aimed at increasing brand awareness, fostering community engagement, and driving sales for a prominent brand. This position involves daily management of social media accounts, content creation, and collaboration with various teams to ensure brand consistency and alignment with business goals.

Responsibilities

• Collaborate with team in designing social media strategy to align with business goals and ensure brand consistency.
• Create content calendar to ensure posts are authentic, informative, and appealing for each platform.
• Collaborate with in-house videographer and brand team to execute content, including solo content creation.
• Publish and share engaging content daily, utilizing the content calendar and spontaneous trends.
• Optimize social media performance by setting targets, tracking, reporting, and adjusting based on learnings.
• Suggest and implement new activations to develop brand awareness such as promotions and collaborations.
• Build, manage, foster, and grow online community across various social platforms.
• Help ideate, generate, and collect user-generated content (UGC) in partnership with the team.
• Create a presence for Carbe Diem in the social media wild to build brand awareness and engagement.
• Choose and execute on best opportunities to spend boosting budget to advance brand objectives.
• Keep a pulse on the competitor landscape, making strategic recommendations.

Requirements

• 3+ years of experience in CPG marketing, specifically within organic social media and community management.
• A love for social media marketing and community engagement.
• A passion for building community and fostering meaningful connections with consumers.
• Hands-on experience in content management and creation, with excellent copywriting skills.
• Experience utilizing Social Media Management Platforms.
• Experience in reporting, data, performance metrics, and creative problem-solving.
• Proven success managing campaign engagement and strategic analysis of content performance across multiple platforms.
• Track record of evolving brands' online community presence.
• Ability to lead and present concepts and recommendations.
• Must be knowledgeable of both social media and food trends.

Nice-to-haves

• Past culinary experience that can be utilized for recipe video creation and adapting recipes.

Benefits

• Health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, and voluntary plans.
• Participation in a 401(k) plan.