Social Media Manager

Petra Brands - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

About the position

The Social Media Manager at Fomin is responsible for developing and executing the social media content strategy primarily on Instagram and TikTok. This role involves creating engaging content, monitoring social media performance, and collaborating with the creative team to align social media efforts with brand goals. The ideal candidate is a creative thinker who is comfortable both behind and in front of the camera, with a strong understanding of current trends and pop culture.

Responsibilities

• Develop and maintain a monthly social media and posting calendar based on marketing objectives and notable dates.
• Create, film, edit, and post high-quality, engaging content in line with current trends.
• Work closely with the creative team to align social media strategy with overall brand goals.
• Write compelling captions and content descriptions that reflect the brand voice.
• Monitor follower growth, engagement, and overall social media performance, adjusting strategies as needed.
• Stay up-to-date with trends, algorithms, and best practices across social platforms.
• Be comfortable appearing on camera for product-focused content and behind-the-scenes footage.
• Oversee a team of Fomin content creators, guiding them to develop on-brand content.
• Respond to and engage with followers, fostering a strong and positive community.
• Collaborate with the creative team to ensure cohesive messaging across all channels.
• Track and report social media KPIs and campaign performance, offering insights and improvements.

Requirements

• Minimum 6 years of social media management experience.
• Strong understanding of social media trends, algorithms, and best practices.
• Experience with content creation, including filming, editing, and graphic design.
• Proficient with CapCut for video editing and Canva for graphic design.
• Excellent written communication skills with a flair for creative, on-brand copywriting.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Strong organizational skills and attention to detail.

Nice-to-haves

• Passion for sustainability and personal care products.

Benefits

• Opportunity to work with a growing, innovative brand that prioritizes sustainability.
• Creative freedom to shape social media presence.
• Competitive salary.
• Supportive team that values innovation and authenticity.