Social Media Manager

Ars/Rescue Rooter - Memphis, TN

Full-time - Mid Level

Memphis, TN

Specialty Trade Contractors

About the position

The Social Media Manager at ARS-Rescue Rooter is responsible for leading and executing data-driven social media strategies aimed at achieving annual revenue and profit goals. This role emphasizes growing brand awareness, engagement, and conversion rates across various platforms, with a focus on Return on Ad Spend (ROAS) and meeting key business targets. The manager will develop tailored strategies for local brands, oversee content and promotional calendars, and collaborate with marketing, PR, and field operations teams to ensure alignment with broader business objectives.

Responsibilities

• Develop and execute paid social media strategies to deliver measurable results, such as a 10% increase in engagement, 20% boost in organic reach, or a 15% conversion rate from social-driven traffic.
• Conduct regular audits of social media accounts to ensure proper structure, brand alignment, and performance targets are consistently met.
• Build and maintain a social media analytics dashboard for real-time performance tracking and identifying areas for improvement.
• Analyze paid social campaign data weekly to adjust targeting, creative, and messaging, ensuring campaigns meet or exceed ROAS goals.
• Provide monthly reports with performance insights and actionable recommendations to guide leadership decisions.
• Proactively identify new platforms and trends to boost social media revenue by at least 10%.
• Inspire and guide team members to optimize current programs and elevate overall performance.
• Drive alignment and collaboration across teams, ensuring everyone is working towards shared goals.
• Take initiative and bring strategic insights and solutions to company leadership without needing explicit instructions.
• Manage content and offers to align with ARS's seasonal business needs, ensuring both individual branches and brands meet business objectives.
• Build and lead a data-driven social media team, ensuring proficiency in key analytics platforms (e.g., Google Analytics, Hootsuite, Sprout Social) to drive results.
• Foster a culture of accountability by setting clear metrics and tracking individual/team contributions regularly.
• Use data to identify skill gaps and provide coaching, aiming for a 20% improvement in team productivity over 12 months.
• Develop succession plans to maintain high retention rates, keeping turnover below industry standards.

Requirements

• Bachelor's degree in Marketing or related field.
• Growing experience in social media marketing and management.
• Strong organizational skills and ability to manage multiple projects.
• Experience with crisis management in social media contexts.
• Proficiency in marketing automation tools and Google Ads.
• Leadership and communication skills.

Nice-to-haves

• Experience with Hootsuite and Sprout Social.
• Knowledge of conversion optimization techniques.