Social Media Manager

$41,600 - $52,000/Yr

Lifestyle Management - Wilmington, NC

Part-time - Entry Level

Remote - Wilmington, NC

Administrative and Support Services

About the position

We are seeking a creative and results-driven Social Media Manager to join our team on a part-time basis. The ideal candidate will be responsible for managing our social media platforms, creating content, and growing our online presence. Additionally, you will be in charge of monthly email marketing campaigns and writing blog posts to support our content strategy. This role requires a proactive individual who can develop and execute a comprehensive social media strategy to drive brand awareness and engagement. You will create, schedule, and publish content across platforms such as Instagram and Facebook, while also monitoring and engaging with followers by responding to comments and messages in a timely manner. In this position, you will collaborate with the team to create engaging posts, including visuals, videos, and captions. Writing and publishing monthly blog posts to highlight relevant topics and showcase the company's expertise will also be part of your responsibilities. You will create, manage, and send monthly email blasts using email marketing platforms like Mailchimp and Flodesk. Tracking and analyzing performance metrics for social media, email campaigns, and blog posts will be essential to adjust strategies for improved reach and engagement. Staying up to date with social media trends, platform updates, and best practices is crucial for success in this role. Collaboration with internal teams, such as marketing and customer service, will ensure that social media content, blog posts, and email campaigns align with overall company goals. If needed, you will assist with running paid social media campaigns and manage the social media content calendar to ensure all deadlines are met.

Responsibilities

• Develop and execute a comprehensive social media strategy to drive brand awareness and engagement.
• Create, schedule, and publish content across platforms (Instagram & Facebook).
• Monitor and engage with followers, responding to comments and messages in a timely manner.
• Collaborate with the team to create engaging posts, including visuals, videos, and captions.
• Write and publish monthly blog posts to highlight relevant topics and showcase the company's expertise.
• Create, manage, and send monthly email blasts using email marketing platforms (e.g., Mailchimp, Flodesk).
• Track and analyze performance metrics for social media, email campaigns, and blog posts to adjust strategies for improved reach and engagement.
• Stay up to date with social media trends, platform updates, and best practices.
• Collaborate with internal teams (marketing, customer service, etc.) to align social media content, blog posts, and email campaigns with overall company goals.
• Assist with running paid social media campaigns if needed.
• Manage the social media content calendar and ensure all deadlines are met.

Requirements

• Proven experience as a social media manager or similar role.
• Strong copywriting, communication, and organizational skills.
• Basic graphic design skills (e.g., Canva, Adobe Creative Suite) and experience creating visual content.
• Ability to analyze data and adjust strategies to meet performance goals.
• Strong understanding of social media KPIs and tools for tracking analytics (e.g., Instagram Insights, Hootsuite).
• Ability to work independently and as part of a team.

Nice-to-haves

• Experience with paid social media campaigns and social media ads.
• Experience in a service-based industry or small business setting.
• Proficient in social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
• Experience in email marketing platforms (e.g., Mailchimp, Constant Contact) and content creation.

Benefits

• Flexible schedule
• Choose your own hours Monday to Friday