Unclassified - Colorado Springs, CO
posted about 2 months ago
The Social Media Manager for the Professional Rodeo Cowboys Association (PRCA) is responsible for creating, implementing, and maintaining a robust online presence for the organization through strategic management of social media accounts. This position requires a proactive approach to developing and executing social media marketing campaigns that engage fans and promote rodeo events. The Social Media Manager will oversee all day-to-day postings and activities across various social platforms, ensuring that the PRCA's voice and tone are consistently represented and that the content resonates with the audience. In this role, the manager will utilize analytical tools to monitor the effectiveness of social media efforts, generating weekly reports that assess the impact of campaigns. The position involves collaborating with team members to create innovative and entertaining content, as well as moderating user-generated content and engaging with followers to foster a positive online community. The Social Media Manager will also work closely with sponsors, partners, and media teams to promote live events and ticket sales through social media channels. Additionally, the manager will be tasked with tracking campaign performance, analyzing data to maximize results, and providing reports on established performance indicators to leadership. The role may require travel to select rodeos to produce live content, including interviews with cowboys and PRCA members, and creating and editing videos for various digital platforms. This position is essential for driving fan engagement and increasing publicity for the sport of rodeo.