Social Media Manager

$72,800 - $104,000/Yr

BCforward - Eagan, MN

Full-time - Mid Level

Remote - Eagan, MN

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Social Media Manager at BCforward is responsible for developing and executing social media strategies that align with the company's business goals while ensuring brand consistency. This role involves creating engaging content, managing online communities, and optimizing social media performance to enhance brand awareness and engagement across various platforms.

Responsibilities

• Collaborate with team in designing social media strategy to align with business goals and ensure brand consistency.
• Create content calendar to ensure posts are authentic, informative, and appealing for each unique platform.
• Collaborate with in-house videographer and brand team to execute content, in addition to solo content creation.
• Publish and share engaging content daily, utilizing the content calendar and spontaneous trends.
• Optimize social media performance by setting targets, tracking, reporting, and adjusting based on learnings.
• Suggest and implement new activations to develop brand awareness such as promotions and collaborations.
• Build, manage, foster, and grow online community across various social platforms.
• Help ideate, generate, and collect user-generated content in partnership with team executing influencer strategy.
• Create a presence for the brand in social media to build brand awareness and engagement.
• Choose and execute on best opportunities to spend boosting budget to advance business objectives.
• Keep a pulse on the competitor landscape, making strategic recommendations.
• Work in partnership with various cross-functional partners as needed.

Requirements

• 3+ years of experience in CPG marketing, specifically within organic social media and community management.
• A love for social media marketing and community engagement.
• A passion for building community and fostering meaningful connections with consumers.
• Hands-on experience in content management and creation, with excellent copywriting skills.
• Experience utilizing Social Media Management Platforms.
• Experience in reporting, data, performance metrics, and creative problem-solving.
• Proven success managing campaign engagement and strategic analysis of content performance across multiple social platforms.
• Track record of evolving brands' online community presence.
• Ability to lead and present concepts and recommendations.
• Must be knowledgeable of both social media and food trends.

Nice-to-haves

• Past culinary experience that can be utilized for recipe video creation and adapting recipes to fit the brand's ethos.

Benefits

• Major medical insurance
• Health Savings Account (HSA)
• Dental insurance
• Vision insurance
• Employer-provided group life insurance
• Voluntary life insurance
• Short-term disability
• Long-term disability
• 401k