Social Media Manager

Ars Corporation Ltd - Memphis, TN

Full-time - Mid Level

Hybrid - Memphis, TN

Machinery Manufacturing

About the position

The Social Media Manager at ARS-Rescue Rooter is responsible for leading and executing data-driven social media strategies aimed at achieving annual revenue and profit goals. This role emphasizes growing brand awareness, engagement, and conversion rates across various platforms, with a focus on Return on Ad Spend (ROAS) and meeting key business targets. The manager will develop tailored strategies for local brands and branches, manage content calendars, oversee campaigns, and analyze performance data to continuously optimize social media efforts in alignment with broader business objectives.

Responsibilities

• Develop and execute paid social media strategies to deliver measurable results, such as a 10% increase in engagement, 20% boost in organic reach, or a 15% conversion rate from social-driven traffic.
• Conduct regular audits of social media accounts to ensure proper structure, brand alignment, and performance targets are consistently met.
• Build and maintain a social media analytics dashboard for real-time performance tracking and identifying areas for improvement.
• Analyze paid social campaign data weekly to adjust targeting, creative, and messaging, ensuring campaigns meet or exceed ROAS goals.
• Provide monthly reports with performance insights and actionable recommendations to guide leadership decisions.
• Proactively identify new platforms and trends to boost social media revenue by at least 10%.
• Inspire and guide team members to optimize current programs and elevate overall performance.
• Drive alignment and collaboration across teams, ensuring everyone is working towards shared goals.
• Manage content and offers to align with ARS's seasonal business needs, ensuring both individual branches and brands meet business objectives.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 5+ years of experience in social media marketing, including 2 years in a leadership role, preferably in home services or consumer-facing industries.
• Proven success in managing paid social media campaigns, optimizing ads, and achieving measurable results.
• Experience working closely with teams like IT, finance, sales, and customer service to align social media with overall business goals.
• Strong organizational skills to manage multiple campaigns and handle crisis communication on social media.

Nice-to-haves

• Experience in the home services or adjacent industry.
• Certifications in social media or digital marketing (e.g., Facebook Blueprint, Google Ads).
• Experience with influencer marketing and marketing automation tools (e.g., HubSpot).

Benefits

• Equal Opportunity Employer
• Reasonable accommodations for qualified individuals with disabilities.