Social Media Manager

Mind and Metrics Branding - Council Bluffs, IA

Full-time - Mid Level

Council Bluffs, IA

About the position

The Social Media Manager will lead the social media efforts for a dynamic company specializing in subscription-based marketing and branding services. This role is essential for developing and executing social media strategies across multiple platforms for six distinct brands, focusing on building brand awareness, engaging audiences, and driving growth. The position involves content creation, community management, performance analysis, and collaboration with cross-functional teams to align social media presence with business goals.

Responsibilities

• Develop and implement comprehensive social media strategies tailored to each company's goals and target audience.
• Create and maintain content calendars, ensuring consistent and strategic posting across all platforms.
• Plan and execute social media campaigns focused on brand awareness, lead generation, and customer engagement.
• Produce and curate high-quality content (graphics, videos, posts) that aligns with each brand's identity and resonates with the target audience.
• Engage with followers, respond to comments and messages, and actively participate in online conversations to build strong, loyal communities.
• Track and analyze social media performance metrics, including engagement rates, follower growth, reach, and conversions.
• Plan, create, and manage paid social media campaigns, ensuring effective targeting and budget management.
• Work closely with marketing, sales, and content teams to ensure social media efforts align with broader business objectives.
• Stay updated on social media trends, tools, and best practices to keep our social media presence innovative and competitive.
• Utilize social media management tools for scheduling, monitoring, and analyzing activities across all platforms.

Requirements

• 2-4 years of experience in social media management, preferably with a focus on managing multiple brands or in a subscription-based service industry.
• Strong content creation skills, including writing, graphic design, and video production.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Experience with paid social media advertising and budget management.
• Excellent communication skills and the ability to maintain a consistent brand voice.
• Strong analytical skills with experience in performance tracking and reporting.
• Bachelor's degree in marketing, Communications, or a related field is preferred.

Nice-to-haves

• Experience in a subscription-based service industry.
• Familiarity with A/B testing for content optimization.
• Knowledge of crisis communication strategies.

Benefits

• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• 401(k) matching
• Life insurance
• Referral program
• Paid Vacation
• Short Term Disability
• Safety Incentives
• Paid Continuing Education
• Longevity Bonus System
• Bonus Referral Program