Social Media Manager

$45,000 - $55,000/Yr

Lifted Logic - Overland Park, KS

Full-time - Entry Level

Remote - Overland Park, KS

Professional, Scientific, and Technical Services

About the position

The Social Media Manager is a largely self-managed role responsible for creating and executing social media campaigns, managing client profiles, and conducting digital presence audits. This position requires a strong understanding of industry best practices and the ability to collaborate with various departments to enhance brand messaging and engagement across social media platforms.

Responsibilities

• Setting up and managing paid social media marketing
• Reporting on paid social media efficacy to team and clients
• Coordinating with content department for overall campaign strategy and brand messaging
• Writing and posting social media copy, adhering to all client feedback and edits
• Communicating with design department to procure all necessary assets for following month
• Monitoring and responding to all social media engagement, including comments and direct messages, during clients' normal business hours
• Managing clients' overall online digital presence and conducting research on opportunities to produce additional leads
• Creating ad audiences and managing client ad budget on a monthly basis
• Auditing and optimizing client social media profiles on an ongoing basis
• Meeting with content strategist to review upcoming project requirements, client analytics, and other important topics
• Collaborating with other members of content team on project strategies, writing workshops, and other training exercises
• Adhering to all client brand guidelines regarding voice and tone

Requirements

• Mastery of social media and mass communications
• Knowledge of writing mechanics, including grammar, syntax, voice, and tone
• Comprehension of principles of storytelling
• Knowledge in word processing programs, including Microsoft and Google products
• Proven self-taught writing abilities or a degree in English, Creative Writing, Communication, Marketing, or related field, or 2 or more years of professional writing or marketing experience
• Willingness to collaborate with content and other departments and receive constructive criticism

Nice-to-haves

• Knowledge of social media feed aggregation programs / social listening software (SproutSocial, Hootsuite, or equivalent)
• Knowledge of technical & content-related SEO practices

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Parental leave
• Vision insurance