Social Media Manager

$93,600 - $108,160/Yr

System One - Minneapolis, MN

Full-time - Mid Level

Minneapolis, MN

Administrative and Support Services

About the position

The Social Media Manager will play a crucial role in developing and executing a comprehensive social media strategy aimed at increasing brand awareness, fostering community engagement, and driving sales across both ecommerce and traditional grocery retail. This position involves daily management of social media accounts, content creation, and acting as the voice of the brand across various platforms. The ideal candidate will work collaboratively with a creative team and will be responsible for building and nurturing an online community.

Responsibilities

• Collaborate with team in designing social media strategy to align with business goals and ensure brand consistency.
• Create content calendar to ensure posts are authentic, informative, and appealing for each platform.
• Collaborate with in-house videographer and brand team to execute content, including solo content creation.
• Publish and share engaging content daily, utilizing the content calendar and spontaneous trends.
• Optimize social media performance by setting targets, tracking, reporting, and adjusting based on learnings.
• Suggest and implement new activations to develop brand awareness such as promotions and collaborations.
• Build, manage, foster, and grow online community across various social platforms.
• Help ideate, generate, and collect user-generated content (UGC) in partnership with the team.
• Create a presence for the client in the social media landscape to build brand awareness and engagement.
• Choose and execute on best opportunities to spend boosting budget to advance business objectives.
• Keep a pulse on the competitor landscape, making strategic recommendations.
• Work in partnership with various cross-functional partners, including marketing team and external agencies.

Requirements

• 3+ years of experience in CPG marketing, specifically in organic social media and community management.
• Hands-on experience in content management and creation, with excellent copywriting skills.
• Experience utilizing Social Media Management Platforms.
• Experience in reporting, data, performance metrics, and creative problem-solving to drive business goals.
• Proven success managing campaign engagement and strategic analysis of content performance across multiple social platforms.
• Track record of evolving brands' online community presence.
• Ability to lead and present concepts and recommendations.
• Must be knowledgeable about social media and food trends.
• Past culinary experience for recipe video creation and adapting recipes.

Nice-to-haves

• Experience in influencer strategy execution.
• Familiarity with various social media platforms and their unique engagement strategies.

Benefits

• Health and welfare benefits coverage options including medical, dental, vision, spending accounts, and life insurance.
• Participation in a 401(k) plan.