Social Media Manager

About the position

We are looking for a creative and strategic Social Media Manager to lead and execute our social media strategy across multiple platforms. This role will be responsible for content creation, audience engagement, brand storytelling, and performance analytics to grow our online presence and drive business impact. The ideal candidate is passionate about social media, stays ahead of trends, and knows how to craft compelling content that resonates with target audiences.

Responsibilities

• Create and implement a data-driven social media strategy that aligns with brand goals and business objectives.
• Design, write, and curate engaging content (text, images, videos, and graphics) tailored for each platform.
• Oversee daily posting, scheduling, and community engagement across Instagram, LinkedIn, Facebook, Twitter, TikTok, and YouTube (or other relevant platforms).
• Ensure all social media messaging reflects the brand’s identity and values while staying relevant and authentic.
• Monitor comments, messages, and mentions to engage with followers, respond to inquiries, and foster relationships.
• Plan and execute paid and organic social media campaigns to drive brand awareness, engagement, and conversions.
• Track key performance metrics (engagement rates, follower growth, impressions, conversions) and provide insights to improve strategy.
• Stay updated on social media trends, industry news, and competitors to identify new opportunities.
• Work closely with marketing, design, and content teams to ensure a cohesive brand presence.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 2-5 years of experience in social media management, content creation, or digital marketing.
• Strong understanding of social media trends, algorithms, and best practices.
• Proficiency in social media scheduling tools (e.g., Sprout Social, Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Meta Business Suite).
• Excellent writing, editing, and communication skills.
• Basic graphic design and video editing skills (Canva, Adobe Suite, CapCut, or similar tools).
• Experience with paid social media advertising (Facebook Ads, LinkedIn Ads, TikTok Ads) is a plus.
• Creative mindset with a passion for storytelling and digital engagement.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Benefits

• Competitive salary with performance-based incentives.
• Health, dental, and vision benefits.
• Flexible work environment (hybrid or remote, if applicable).
• Professional development and career growth opportunities.
• A dynamic and collaborative team that values innovation and creativity.