Social Media Manager

$55,000 - $65,000/Yr

Better Talent - Bradenton, FL

Full-time - Mid Level

Onsite - Bradenton, FL

251-500 employees

About the position

The Social Media Manager at Prime Vacations is responsible for enhancing the company's online presence through strategic social media management. This hybrid role requires a blend of creativity and analytical skills to develop and implement effective social media strategies that align with business goals. The manager will engage with the online community, manage content creation, and oversee paid advertising campaigns while staying current with social media trends, particularly on Meta platforms.

Responsibilities

• Develop and implement social media strategies to boost brand visibility and engagement.
• Create, curate, and schedule compelling content across various platforms.
• Build and nurture relationships with the online community by responding to comments and messages.
• Plan, execute, and manage both organic and paid social media campaigns.
• Monitor and optimize paid advertising performance to maximize ROI.
• Track, analyze, and report on performance metrics to refine strategies.
• Stay informed on social media trends and technology to maintain a competitive edge.
• Collaborate with the marketing team to align social media activities with broader initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager or in a similar role.
• Expertise in managing and optimizing paid ads.
• Strong understanding of social media platforms, metrics, and tools.
• Excellent written and verbal communication skills.
• Strong creative and analytical abilities.
• Experience with social media management and analytics tools like Facebook Ads Manager and Hootsuite.
• Strong organizational skills to manage multiple projects.

Benefits

• Paid time off including sick days and vacation days
• Health insurance
• Life insurance
• Dental insurance
• Vision insurance
• Hybrid role with telecommuting options
• Flexible work schedules
• Workplace perks such as recreation activities, food, and coffee