Social Media Manager

$110,000 - $138,000/Yr

Betterment - New York, NY

Full-time - Mid Level

New York, NY

Personal and Laundry Services

About the position

Betterment is seeking a Sr. Social Media Manager to lead the strategy and execution of social media campaigns aimed at expanding the company's organic reach. This role involves creating engaging content that resonates with both retail and B2B audiences, leveraging data-driven insights to enhance brand awareness and loyalty. The position requires collaboration with various teams to ensure alignment with marketing goals and effective communication of financial topics.

Responsibilities

• Craft engaging, social-first content aligned with editorial, product, and marketing goals.
• Oversee daily management and execution of Betterment's social channels.
• Build strategies to grow followers and engagement on key channels.
• Distill complex information into easy-to-understand, social-friendly bits.
• Evaluate new platforms and advise on opportunities for channel expansion.
• Measure the business impact of social media and optimize strategies based on data.
• Stay up-to-date on social trends to identify opportunities.

Requirements

• 5+ years of social media management experience, preferably in a regulated industry.
• Proven ability to launch and scale social platforms and execute cross-functional campaigns.
• Deep knowledge of social platforms and analytics tools, especially Instagram and LinkedIn.
• Ability to distill complex topics into compelling content across platforms.
• Experience leading large-scale, cross-functional projects.
• Strong project management skills.

Nice-to-haves

• Experience with graphic design or video production.
• Passion for improving personal finances and creating personal finance content.

Benefits

• Competitive equity package
• Health, dental, and vision benefits
• 401(k) offering with employer match
• Flexible PTO policy
• Discretionary company incentive bonus
• Parental leave
• Community building through Employee Resource Groups
• Professional development opportunities
• Lunch from in-house chef three days a week