Social Media Manager

$61,477 - $67,283/Yr

Toyota Motors - Dudley, MA

posted about 2 months ago

Part-time - Mid Level
Dudley, MA
Transportation Equipment Manufacturing

About the position

We are seeking a talented and experienced Social Media Manager to join our team. As a Social Media Manager, you will be responsible for developing and implementing social media strategies to enhance brand awareness, engage with our audience, and drive traffic to our website. This is an exciting opportunity to make a significant impact and contribute to the growth of our company. In this role, you will develop and execute social media strategies aimed at increasing brand visibility and reach. You will create engaging and compelling content tailored for various social media platforms, ensuring that our messaging resonates with our target audience. Managing our social media accounts will be a key responsibility, which includes scheduling posts and responding to comments and messages in a timely manner. You will also monitor social media trends, tools, and applications, applying your knowledge to improve our social media presence continuously. Collaboration is essential in this role, as you will work with cross-functional teams to ensure consistency in messaging and branding across all platforms. Conducting market research and competitor analysis will help you identify opportunities for growth and innovation. You will track and analyze social media metrics to measure the success of campaigns, allowing you to make data-driven decisions that enhance our strategies. Staying up-to-date with industry trends and best practices in social media marketing will be crucial for your success in this position.

Responsibilities

  • Develop and execute social media strategies to increase brand visibility and reach
  • Create engaging and compelling content for various social media platforms
  • Manage social media accounts, including scheduling posts and responding to comments and messages
  • Monitor social media trends, tools, and applications, and apply knowledge to improve social media presence
  • Collaborate with cross-functional teams to ensure consistency in messaging and branding across all platforms
  • Conduct market research and competitor analysis to identify opportunities for growth
  • Track and analyze social media metrics to measure the success of campaigns and make data-driven decisions
  • Stay up-to-date with industry trends and best practices in social media marketing

Requirements

  • Proven work experience as a Social Media Manager or similar role
  • Strong knowledge of content creation, photography, video editing, SEO, web design, proofreading, Google Analytics, and social media management platforms
  • Excellent written and verbal communication skills
  • Ability to think creatively and strategically
  • Strong organizational skills with the ability to manage multiple projects simultaneously
  • Experience in developing and implementing successful social media campaigns
  • Bachelor's degree in Marketing, Communications, or a related field is preferred

Benefits

  • 401(k)
  • Dental insurance
  • Employee discount
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Vision insurance
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