Social Media Manager

$62,400 - $88,000/Yr

Arizona State University - Tempe, AZ

Part-time,Full-time - Mid Level

Tempe, AZ

5,001-10,000 employees

Educational Services

About the position

The Social Media Manager at Arizona State University (ASU) is responsible for overseeing social media efforts and account management for Knowledge Enterprise initiatives and projects. This role involves developing and executing comprehensive social media strategies, managing various social media platforms, and collaborating with internal teams to ensure a consistent brand voice across channels.

Responsibilities

• Develop, execute, and manage comprehensive social media strategies for clients, ensuring alignment with overall business objectives.
• Manage and maintain social media platforms and communities across Facebook, Threads, Instagram, and LinkedIn.
• Utilize social media monitoring tools to analyze competitor activities, share of voice, and sentiment trends.
• Provide strategic direction for social media campaigns and audience engagement tactics across various platforms.
• Collaborate closely with client service leads, creative teams, and content creators to establish and uphold a consistent brand voice across social media channels.
• Design audience-building and social engagement strategies using performance-based and earned media tactics.
• Stay abreast of industry trends and best practices to innovate and enhance social media strategies.
• Oversee social media team members and manage work with internal stakeholders to ensure social concepts are integrated and amplified across all marketing platforms.
• Identify and leverage opportunities for community building, messaging, and recruitment through earned media channels.
• Generate regular, actionable reports on social media and influencer-related content performance, delivering insights to internal stakeholders and leadership.
• Work closely with content teams to brainstorm and develop compelling content ideas that resonate with target audiences.
• Develop and maintain collaborative working relationships with team members, project managers, creative resources such as multimedia, digital marketing, content teams, and other outside constituencies to accomplish project goals and content needs.

Requirements

• Bachelor's degree in Communications, Public Relations, Marketing, Journalism or related field AND five (5) years of related experience which includes three (3) years of supervisory experience.
• Ability to manage direct reports.
• Ability to balance established brand guidelines for a consumer-focused audience.
• Ability to deliver in a fast-paced environment.
• Experience in work that requires attention to details.
• Ability to self-motivate.
• Demonstrated knowledge of content calendar development, copywriting and blogging.

Nice-to-haves

• Demonstrated knowledge of social media within higher education.
• Experience in managing social media brand accounts.
• Ability to lead by example in communicating, participating and encouraging support of the institution's sustainability programs.
• Ability to stimulate changes in individual, institutional and corporate behaviors to create a more sustainable environment.

Benefits

• Health, dental, and vision insurance plans
• Life insurance and disability programs
• Sick leave and holidays
• ASU/UA/NAU tuition reduction for the employee and qualified family members
• State and optional retirement plans
• Access to ASU recreation and cultural activities