Social Media Manager

$50,000 - $75,000/Yr

The Chicago Dental Studio - Chicago, IL

Full-time - Mid Level

Chicago, IL

Ambulatory Health Care Services

About the position

The Chicago Dental Studio is seeking a Social Media Manager who is passionate about video production and social media engagement. This role is pivotal in enhancing our brand visibility and attracting new patients through dynamic social media strategies and high-quality video content. As a Social Media Manager, you will be responsible for planning, shooting, and editing engaging video content at our dental locations, which includes patient testimonials, behind-the-scenes footage, educational videos, and promotional material. You will also develop and implement effective social media strategies that resonate with our audience and align with our marketing objectives. In this position, you will manage our social media accounts across various platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok, ensuring that all messaging is consistent and on-brand. Engaging with our online community is crucial, and you will be expected to respond to comments, messages, and reviews in a timely and professional manner. Additionally, you will plan and execute social media campaigns, monitor their performance, and analyze metrics to refine strategies for better engagement and reach. Collaboration with our team is essential to align social media content with patient needs and overall marketing goals. Staying updated with the latest trends in social media and video production will help ensure that our strategies remain innovative and effective. This role offers an exciting opportunity to shape our digital presence and contribute to the growth of our practice.

Responsibilities

• Plan, shoot, and edit engaging video content and photos at our dental locations, including patient testimonials, behind-the-scenes footage, educational videos, and promotional material.
• Create and implement effective social media strategies to enhance brand visibility, attract potential patients, and engage with our current audience.
• Oversee the daily management of our social media profiles on platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok, ensuring consistent and on-brand messaging.
• Foster and maintain relationships with our online community, responding to comments, messages, and reviews in a timely and professional manner.
• Plan and execute social media campaigns, including video promotions, contests, and events, while monitoring and optimizing their performance.
• Track, analyze, and report on social media metrics and video performance to evaluate the effectiveness of campaigns and refine strategies.
• Work closely with our team to align social media content with overall marketing objectives and patient needs.
• Keep up with the latest social media trends, video production techniques, and industry developments to ensure our strategies remain innovative and effective.

Requirements

• Minimum of 3 years of experience in social media management with a strong emphasis on video content creation and editing.
• Proficiency in video production and editing software (e.g., Adobe Premiere Pro, Final Cut Pro, or similar), social media management tools (e.g., Hootsuite, Buffer), and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Bachelor's degree in Marketing, Communications, Film Production, or a related field.
• Demonstrated ability to create compelling and high-quality video content that resonates with viewers and aligns with brand messaging.
• Excellent written and verbal communication skills, with a keen eye for detail and an understanding of audience engagement.
• Ability to analyze social media and video performance metrics, making data-driven decisions to optimize strategies.
• Capable of managing multiple projects simultaneously in a fast-paced environment and adapting strategies as needed.

Benefits

• Competitive salary and benefits package
• Opportunities for professional growth and development
• A supportive and collaborative work environment
• Access to cutting-edge technology and tools for video production
• Flexible work hours