Professional Rodeo Cowboys Association - Colorado Springs, CO
posted about 2 months ago
The Social Media Manager at the Professional Rodeo Cowboys Association (PRCA) is responsible for creating, implementing, and maintaining a robust online presence for the organization through strategic management of social media accounts. This full-time position requires a proactive approach to developing and executing social media marketing campaigns that enhance the PRCA's visibility and engagement with fans. The manager will oversee all day-to-day postings and activities across various social platforms, including Facebook, Twitter, YouTube, Instagram, and TikTok. The role involves not only content creation but also the analysis and improvement of social marketing efforts based on performance metrics and audience engagement. In this position, the Social Media Manager will collaborate with a team to produce innovative and entertaining content that aligns with the PRCA's brand voice and tone. The manager will stay updated on emerging social media trends and best practices, integrating new opportunities into the PRCA's social media strategy. Engaging with followers and moderating user-generated content is essential to foster a positive online community. The manager will also work closely with sponsors, partners, and media teams to promote live events and ticket sales through effective social media campaigns. The role requires the ability to create initiatives that promote PRCA events and athletes, thereby increasing publicity and interest in the sport of rodeo. The Social Media Manager will monitor benchmarks for measuring the impact of social media programs, analyze campaign effectiveness, and provide reports to leadership on performance indicators. Additionally, the manager will travel to select rodeos to produce live content, including interviews with cowboys and PRCA members, and will be responsible for creating and editing videos for various digital platforms.