Pmmi: The Association For Packaging And Processing Technologies - Herndon, VA
posted 3 months ago
The Social Media Manager oversees PMMI's interactions with the industry through social media strategy on multiple platforms and integrating PMMI's podcast and video content. This position requires a passion for social media and a proven ability to create and lead social media strategy and execution. The social media manager will also have experience and enthusiasm for broader tactics including paid social media, apps, websites, and more. Key responsibilities include analyzing engagement data, identifying trends in customer interactions, and planning digital campaigns (both paid and organic) to increase awareness of our brands and build our community online. The role involves developing and implementing a corporate social media strategy as well as strategies for trade shows and events. The manager will create engaging content to enhance social media presence and interaction while ensuring brand consistency in copy through tone, voice, and terminology. Daily management of social media campaigns is essential, along with creating actionable plans to grow and maintain followers across popular platforms such as Twitter, Facebook, LinkedIn, Instagram, and TikTok. The manager will also oversee paid social media campaigns, manage the digital marketing campaign promoting PMMI's Podcast, and support video and podcast executions as necessary. Additionally, the Social Media Manager will oversee the creation and implementation of a monthly social media calendar for both the association (PMMI) and its trade shows (PACK EXPO). Staying updated on social media trends and informing management of relevant changes to marketing activities is crucial. Setting key performance indicators (KPIs) for social media campaigns, supervising all aspects of social media interaction, and ensuring a positive image and consistent brand messaging are also key duties. The role requires proficiency in tools like Photoshop or Canva to create imagery for social posts and campaigns, along with providing monthly and quarterly reports for various teams.