National Council On Aging - Arlington, VA
posted about 2 months ago
The Social Media Manager at the National Council on Aging (NCOA) plays a crucial role in enhancing the organization's digital presence and engagement with its audience. This position is designed for a dynamic individual who is passionate about social media and its potential to drive meaningful change for older adults. The Social Media Manager will be responsible for managing NCOA's presence across various social media platforms, including Facebook, X, LinkedIn, Threads, and Instagram, as well as exploring new and emerging platforms. This role requires a strategic mindset to build a comprehensive content calendar that aligns with the organization's mission and engages followers effectively. In this position, the Social Media Manager will set the organization's social media strategy, defining target audiences and goals while ensuring that all objectives are met. Daily operations will include writing, posting, and scheduling content, as well as responding to audience comments and inquiries. The Manager will collaborate with key internal stakeholders to promote relevant website content, drive fundraising efforts, and educate followers on public policy issues. By developing engaging social posts that resonate with NCOA's audience, the Manager will help transform passive users into active advocates and donors. The role also involves analyzing social media performance data to inform strategy adjustments and improve engagement. The Social Media Manager will serve as an in-house expert on social media best practices, providing training and support to NCOA staff and grantees. Staying current with new technologies and digital strategies is essential to keep NCOA at the forefront of online communications. This position offers an opportunity to contribute to meaningful work that prioritizes equitable aging and supports the well-being of older adults across the nation.