Social Media Manager

MIAMI LAKES AM & CJ - Miami Lakes, FL

Full-time

Miami Lakes, FL

About the position

The Social Media Manager will lead the company's social media efforts across 60+ locations in five states. This role involves managing paid social media advertising, overseeing social media accounts, and coordinating video content production. The manager will also engage with followers, develop social media strategies, and analyze campaign metrics to ensure effective brand representation and customer interaction.

Responsibilities

• Head up social media efforts across the company.
• Manage all paid social media advertising with the marketing agency.
• Oversee all social media accounts and video content team.
• Utilize influencer marketing strategies.
• Train front-line team members on best practices for customer interaction and brand building.
• Develop a comprehensive social media strategy.
• Plan and schedule social media posts.
• Engage with followers and monitor social media metrics.
• Analyze data to track the success of campaigns.
• Stay updated on social media trends and best practices.
• Collaborate with other teams for cohesive brand presence.
• Coordinate with team members to execute paid advertising campaigns.

Requirements

• Excellent communication skills.
• Strong creativity and understanding of social media algorithms.