Unclassified - Dickinson, TX
posted about 2 months ago
We are seeking an experienced and innovative Social Media Manager to join our team at Lagoonfest Texas. The ideal candidate will be responsible for creating and implementing a comprehensive social media strategy that drives brand awareness, increases engagement, and generates conversions. The successful candidate will have a strong understanding of digital marketing and social media platforms, with a focus on E-commerce and Google Analytics. This role will involve content creation, social listening, and relationship management to build and maintain a strong online presence. In this position, you will develop and execute a social media strategy that aligns with the company's overall marketing objectives. You will manage and maintain the company's social media profiles across various platforms, utilizing tools such as Hootsuite and Adobe Illustrator. Your responsibilities will include creating high-quality, engaging content that resonates with our target audience, including blog posts, social media posts, and graphics. You will also utilize social listening tools to monitor brand mentions and industry trends, providing insights and recommendations to improve our social media strategy. Collaboration with cross-functional teams will be essential to ensure consistency in messaging and branding across all marketing channels. You will analyze and report on social media metrics, including engagement rates, follower growth, and conversion rates, while staying up-to-date with the latest trends and best practices in social media marketing. Additionally, you will manage a social media calendar to ensure timely and consistent posting, develop and maintain relationships with influencers, partners, and other stakeholders to promote brand awareness, and participate in regular brainstorming sessions to generate creative ideas for social media campaigns and content.