Social Media Manager

$53,541 - $58,408/Yr

Unclassified - Dickinson, TX

Full-time - Mid Level

Dickinson, TX

About the position

We are seeking an experienced and innovative Social Media Manager to join our team at Lagoonfest Texas. The ideal candidate will be responsible for creating and implementing a comprehensive social media strategy that drives brand awareness, increases engagement, and generates conversions. The successful candidate will have a strong understanding of digital marketing and social media platforms, with a focus on E-commerce and Google Analytics. This role will involve content creation, social listening, and relationship management to build and maintain a strong online presence. In this position, you will develop and execute a social media strategy that aligns with the company's overall marketing objectives. You will manage and maintain the company's social media profiles across various platforms, utilizing tools such as Hootsuite and Adobe Illustrator. Your responsibilities will include creating high-quality, engaging content that resonates with our target audience, including blog posts, social media posts, and graphics. You will also utilize social listening tools to monitor brand mentions and industry trends, providing insights and recommendations to improve our social media strategy. Collaboration with cross-functional teams will be essential to ensure consistency in messaging and branding across all marketing channels. You will analyze and report on social media metrics, including engagement rates, follower growth, and conversion rates, while staying up-to-date with the latest trends and best practices in social media marketing. Additionally, you will manage a social media calendar to ensure timely and consistent posting, develop and maintain relationships with influencers, partners, and other stakeholders to promote brand awareness, and participate in regular brainstorming sessions to generate creative ideas for social media campaigns and content.

Responsibilities

• Develop and execute a social media strategy that aligns with the company's overall marketing objectives
• Manage and maintain the company's social media profiles across various platforms, including Hootsuite and Adobe Illustrator
• Create high-quality, engaging content that resonates with our target audience, including blog posts, social media posts, and graphics
• Utilize social listening tools to monitor brand mentions and industry trends, providing insights and recommendations to improve our social media strategy
• Collaborate with cross-functional teams to ensure consistency in messaging and branding across all marketing channels
• Analyze and report on social media metrics, including engagement rates, follower growth, and conversion rates
• Stay up-to-date with the latest trends and best practices in social media marketing, making recommendations to enhance our social media presence
• Manage and maintain a social media calendar, ensuring timely and consistent posting
• Develop and maintain relationships with influencers, partners, and other stakeholders to promote brand awareness and increase engagement
• Participate in regular brainstorming sessions to generate creative ideas for social media campaigns and content

Requirements

• Proven experience in social media marketing, with a focus on E-commerce and Google Analytics
• Strong understanding of graphic design principles, with proficiency in Adobe Illustrator
• Experience with Hootsuite and other social media management tools
• Excellent content creation skills, including blog writing and social media post creation
• Strong relationship management skills, with the ability to build and maintain relationships with influencers and partners
• Strong understanding of social listening and analytics tools
• Ability to work in a fast-paced environment and meet tight deadlines
• Bachelor's degree in Marketing, Communications, or a related field
• A passion for social media and a desire to stay up-to-date with the latest trends and best practices.

Benefits

• Health insurance
• Paid time off
• Flexible schedule